November is upon us and that can only mean one thing – it’s practically Christmas! Consumers are sure to start their Christmas shopping in the next few weeks and many people will be turning to online stores to beat the queues.
A recent study by e-commerce data quality experts at Postcode Anywhere polled a thousand UK consumers. The results show that while 25% of consumers plan to buy more Christmas presents online this year than last, only 5% will reduce their online spend.
Postcode Anywhere’s sales and marketing director Phil Rothwell said, “With 5% set to reduce spend and 25% to spend more, all things being equal, retailers could well be looking at a rise of around 20% in online sales this Christmas, a similar increase to last year. This is a fairly significant finding, but possibly not a surprising one given the circumstances.”
If you own an e-commerce website you should be thinking about how you can maximise seasonal sales. An easy way to do this is to start an Adwords campaign, which allows you to advertise on Google quickly and simply. You can choose your own monthly budget and even control when your ad appears.
If you already have an Adwords campaign, you should think about increasing your budget from now until January to maximise Christmas sales. Don’t forget that many consumers will be looking for great deals in January as well!
Here at eSterling we can provide you with assistance with Adwords, so if you would like to find out more please get in touch.
I speak to a lot of prospective clients and a phrase I hear often is “It’s OK, we deal with all of that in house”. I always feel that these people have made a mistake by not listening to what an external web design and SEO company could have to offer, as there are many benefits to outsourcing work to a company such as eSterling…
- The cost of employing a single developer or SEO professional to work on your website will cost an average of £30k per annum. SEO packages start at just £75 per month with eSterling.
- An in house team (or individual employee) may only have a vague overview of all the areas of web design and SEO that needs to be covered. eSterling’s team is built up of individuals who specialise in different areas, including SEO, Adwords, email, web design and coding.
- Finally, a permanent employee will need to take holidays and sick days. Here at eSterling our team is large enough to provide cover all the time, meaning your company won’t be at a disadvantage.
Outsourcing web design, web development and SEO to eSterling could save you a lot of time, money and effort. So why not compare our service with your in-house team to see if you can get a better deal?