In my last post about Twitter for business, I talked you through the layout of Twitter and how to construct your first Tweet. Hopefully you have already had a look around Twitter to see how this works in practice, and the next thing you’ll want to know is how to gain Twitter followers.

You can see the number of followers you have on the right hand side of your Twitter homepage. Next to this you will also see how many people you are following. If you are familiar with using Facebook, it might be helpful to think of other Twitter users as ‘friends’ – but remember everything you broadcast on Twitter is public and should be professional!


So how do you gain followers?

  • Start by following Twitter users that interest you or work in the same sector as your company. Some of these users will return the favour and follow you back. You can search for users using the ‘Who to Follow’ tab and over time Twitter will recommend accounts based on who you follow.

TIP: Don’t forget to ask your friends and family if they are on Twitter – this is an easy way to get some followers!

  • Once you’ve picked up a few followers, start to follow people you want to follow you. Interact with these influential people by replying to, or re-tweeting their Tweets. They might then start to follow you.
  • Make sure your own Tweets are interesting and provide relevant, useful and interesting content. Link to your own blog or product pages to encourage people to visit your site – but make sure you don’t overwhelm your followers with constant promotion.

TIP: Humour works well on Twitter – don’t be afraid to be funny!

  • Provide your followers with insider information about offers and discounts and give out coupon codes or discounts to your Twitter followers. Competitions work brilliantly on Twitter – try asking your followers to re-tweet one of your tweets to be entered into a prize draw.
  • Pay attention to trending topics. These are shown to the right of the Twitter homepage and reflect what Twitter users are talking about. If a trending topic is relevant to your business, you could include a link to your website in your tweet about that topic. Use the hashtag (e.g #Birmingham) to convert the trending phrase into a link.
  • You can also use the hashtag to Tweet about a live event. On a Saturday night, you could Tweet about the #xfactor, for example.
  • Take part in Follow Friday with the hashtag #ff. Using #ff you can recommend other Twitter users to your followers. Always tell your followers why they should follow the user you are recommending – e.f ‘#ff @eSterling group because they did a great job on my website’. The people that you recommend for Follow Friday will be likely to start following you, or re-tweet your recommendation to their own followers.

The more you put into your Twitter account, the more you will get out of it. Don’t be put off if it takes a while to gain followers. Just concentrate on Tweeting about interesting, relevant, humorous and valuable topics as well as interacting with the users around you. Your Twitter account will soon get off the ground.

  • Rob

    It always astounds me how much Social Media websites have an impact on the amount of traffic that you can get when done properly

    Keep up the great work,