When should you redesign your website?
This is a question I’m asked quite a lot so I plan to shed some light on the best way of approaching your current web site.
If you are a business owner who hopes to generate some enquiries from your existing website, a redesign could seem tempting to reinvigorate interest – but as the old saying goes ‘If it’s not broke, don’t fix it’. That’s all good and well but potentially your website could be working harder for you. I won’t lie, it’s a tricky decision to make but more often than not I always say ‘Go for it’. This is because I believe that if a website is built correctly and is user friendly there is absolutely no reason not to strive for a better website.
There are some questions you need to know the answers to before deciding on what to do with your existing website, here’s a few for you to chew on:
- Do you feel your current website offers a good user experience?
- Can users navigate to the information they want easily?
- Does the design represent the company correctly?
- What end result(s) are you hoping the website will achieve? Is it achieving?
- What short comings does the site have?
- How does the website compare to your competition?
- Is the site contemporary and viewable on all platforms? (eg; smart phones, tablets etc)
Once you’ve answered the questions above you’ll have a good idea on what to do next. On average I would recommend that everyone should at least try and upgrade their website every 18 months / 2 years as the industry moves so fast that it’s so vital to be seen as up to speed with the latest technologies.
The final piece of the jigsaw should be whether to add elements of functionality to your site. If you want to generate customer enquiries, make it easier for them to do so by adding some call to action buttons. If you want people to buy products from your site, streamline the buying process – make it easy!
In regards to the website’s aesthetic, trust the designer you have hired. If they have a proven track record of delivering, trust their opinion and try and bounce idea’s around to see what your options are. The relationship you build up with your designer could last for years so it’s good to be able to tap into their knowledge and see what potential your website has.
All in all, you should always be striving for a better website, it’s an on-going process which should always be monitored. No other asset your company has can be reachable 24 hours a day, 7 days a week, 365 days a year. It’s one of the most important parts of your business so why not make it your business to have the best website you possibly can.