During these unprecedented and difficult times, there are many business owners who are trying to minimise financial risk for their business by pausing advertising efforts or cutting advertising spend.
This could be seen as a short term and temporary fix but eventually, this will lead to needless lost time and effort later on when it comes to rebuilding your marketing strategy from scratch.
So could this be the time to re-evaluate your existing budget and invest more in Digital Marketing? This blog explains why continuing with your marketing efforts is now more crucial than ever.
Grow your online presence & connect with your clients.
Following the government announcement regarding halting the spread of the virus, people are spending more time online and are using social media to connect with others. So this is the best time to grow your online presence and get more people to engage with your brand.
This could include working on your website to improve rankings and increase your site’s visibility when someone is searching for a particular product or service and being more active on social media. Even if your business is currently closed, you can still use social media to stay in contact with your current clients by showing your empathy and support during the outbreak or posting about small steps you have taken as a business to help people in need.
Make sure that information on your website or social media is up to date and keep your clients posted about any changes in regards to your services.
If you are not familiar or confident using social media, eSterling offer a complete Social Media Management service. We can manage your social activity and provide you with reports to track your online performance and engagement.
Understanding the importance of Search Engine Optimisation (SEO).
Search Engine Optimisation (SEO) is a process which includes a number of steps and actions that aim to increase the quantity and quality of traffic to your website via organic Search Engine results. SEO is a long term process and the results are not immediately obvious. So now is the right time to invest in SEO so that your website is fully optimised for when the sanctions are lifted and business returns to normal levels.
eSterling are experts in all things ‘SEO’ and our SEO services provide regular reviews, up to date reporting and on-going support. We make sure the site is fully optimised and that you are targeting the right keywords as well as resolving all technical issues.
That gives you a big advantage over your competitors as many of them may have not looked at their SEO campaigns.
Time to invest in content.
Content is one of the main ranking factors for all Search Engines and Google has made it clear that a great content strategy can increase traffic and in-turn improve rankings. During these days people are spending many hours browsing the internet and reading articles. You should focus on updating your website’s content and optimising pages for desired keywords for your products or services.
Don’t forget to add or update your blog section with interesting and informative content to keep your customers engaged, even if your company is closed or you are not operating usual hours.
Take advantage of our copywriting services and we’ll create well-written, original and engaging content based on your brand and target audience.
Start online advertising by creating profitable Pay Per Click (PPC) Campaigns.
People are staying at home and searching for products and services online, so you could take advantage of the increased search volume and invest in PPC advertising. With Google Ads you’re in control of the money you spend and are only charged when someone clicks on your ads so most of the clicks will come from customers who are looking for your products or services.
If you have already set up PPC campaigns and your business is still operating then it is worth leaving these campaigns running as your customers may still be looking for your services or products.
Should you have any questions about online advertising and PPC, don’t hesitate to get in touch. Here at eSterling we are still fully operational and can help you with online adverting and offer full support throughout this period and beyond.
Focus on your website and improve User Experience.
With daily traffic at an all time high, now could be the right time to think about a new website or a redesign of your old website to improve user experience. You need to make sure that your website is mobile friendly, the page speed is good and navigation is easy with clear structure and defined call to actions on all pages.
If you are not currently selling products, now is a great time to convert your site into an eCommerce site or improve your existing site since most of the transactions are taking place online. With so many people in quarantine and not being able to go to the stores, eCommerce sales are booming!
We have years of experience in designing and building websites and we always endeavour to build sites that exceed your expectations and generate you more business. Give us a call to discuss your project & requirements today!
At some point in the future this pandemic will pass, so you will need to make sure that you’ve got your business ready to go. Investing in your online strategy now, will reap the rewards further down the line.
We are here to help! We can help you promote your business online and develop an effective and measurable Digital Marketing strategy.