This week Google have launched a new feature on Google+, called Google+ Pages. This allows businesses to set up Google+ accounts as a way for them to interact with their customers through Google’s social network.

Up to now Google+ has been purely a people-to-people social network, but this is the internet giant’s first attempt at using the network to connect people to businesses.

The pages are similar to company pages on Facebook and will work in similar way. Customers can already +1 your page providing you have a +1 button on your web site, but now they can also add you to their “Circles”. This means they will be kept up to date with whatever you put on your Google+ pages.

At this early stage in it’s life, it remains to be seen if Google+ will be able to compete with Facebook in terms of user numbers, but with 40 million users already registered for Google+  it is another viable way for your business to connect with a massive potential customer base.

If you want to get your business on Google+ or wish to discuss any aspects of using social networks to connect with potential and existing customers give us a call and speak to one of our social media experts.