Google Chrome will now mark non-HTTPS sites as ‘not secure’

Scott Hunt
6 years ago
Categories: Google, Internet, SEO

In July, Google will change how your website is shown on Chrome if you don’t have an SSL certificate installed.

Google have announced that to coincide with the release of Chrome 68, they will now mark all non-HTTPS site as not secure. The image below shows how this change will appear to users:

This may impact how trustworthy your site appears to users, which in turn could affect bounce rates, conversion rates and sales. Building trust is a vital component for a successful website. Chrome is the most popular browser, with over 44% market share, so if you don’t have an SSL installed on your site, it could appear as not secure for a large number of visitors.

Most sites are now seeing the benefits of HTTPS – with Google reporting that 81 of the top 100 sites on the web use HTTPS by default

If your site doesn’t have an SSL installed, don’t panic, eSterling can help!