If you’ve ever been curious exactly how Google works, you might have found it a bit difficult to get your head around – which is completely understandable, as it’s not exactly simple being the most powerful search engine in the world!
However, the generous guys at the Big G have taken time out of their hectic schedule to let us know exactly how they do it – in simple terms, of course.
Rather than producing a lengthy PDF or webpage for you to trawl through, they have decided to present this information in the style of the latest tool in inbound marketing: an infographic.
If you aren’t familiar with the term, don’t panic – it really is as simple as it sounds: a graphic that contains info.
An infographic is basically an image that informs the audience of something – usually a collection of facts related to your business. The beauty of this technique is that people love to read new and interesting facts and information, especially if the subject matter is interesting, shocking or humorous – if your infographic is good, there’s a high chance of it being shared via various websites, blogs and social media networks – and if you embed a link to your website in this graphic, the possibilities for inbound traffic are enormous, especially if your graphic goes viral!
Of course, the guys at Google don’t like to stick to the rulebook, and this infographic stands head and shoulders above the rest, in terms of both content and delivery.
One of the most interesting aspects of Google’s take on the infographic strategy is that unlike a normal infographic which tends to be a flattened image file, the Big G’s infographic is made using HTML and CSS in a similar fashion to how a website would be constructed. This offers several advantages over the standard infographic format:
Of course, there is a caveat to this technique – the fact the infographic is not a simple image file makes the sharing of the graphic more difficult – and this is one of the key strengths of infographics as a marketing strategy. This probably doesn’t pose a problem as far as Google’s intentions for this infographic are concerned though – Google is one of the few businesses around that doesn’t really need to pay that much attention to their inbound link portfolio.
If you think an infographic could be a good move for your business, and you’re interested in learning how you could adapt the strategy to your own needs, please don’t hesitate to get in touch with us and our team of designers can produce a stellar infographic for you that is sure to be shared all over the web!