How to write content for your website

When you’re asked by your web agency to write some content for your new web site all you really have as a guide are the page titles (About Us, Company Overview etc.). It’s hard to know what to write about, let alone find the spare hours to write it. That’s why we as Web Designers appreciate it must be difficult to start writing when the day-to-day running of your company takes up so much time.

To get you started here are a few small tips on how to write the perfect content for your web site quickly and painlessly.

What to Write About

What is your industry? Where are you based? What areas do you cover? What are your products? Do you offer services? Why are you different from other companies in your industry?

These are all questions that will need to be answered pretty quickly when a potential customer lands on your web site so answer these questions immediately. Try not to write long sentences and paragraphs if possible – this will immediately turn a potential customer away. Make your copy punchy and interesting, don’t just list the facts – make it personable.

How to write your content

Always bear in mind your ideal keywords when writing for your web site. You may have heard about ‘Keyword Rich Content’ – this is basically a way of writing that includes the words or phrases your potential customer would type into a search engine to find your business – USE IT! A bullet point list is always easy to follow and is a great way of listing services and products.

…and remember, you’re selling your company to the world!

What to do once your content is written

Run spells checks and re-read it all. Here at eSterling we always double check the content our customers send us and we can improve where necessary. Send it to your Web Designers on a word or similar document.

This is just a small article on writing content for the web so if you need any more help please call our help desk on 0121 766 8087 and they will be able to go through all this in greater detail.