The Benefits of a Custom Thank You Page
How do you show customers they’ve completed their purchase? Say Thank You!
A ‘Thank You’ page to mark order completion should be as standard as a 404 page. It shows when users complete an order or an enquiry.
Just for eCommerce?
Thank You Pages can also acknowledge:
- Newsletter subscriptions
- Document downloads
- Ticket purchases
- Survey completion
- Competition entries
The list goes on. Whatever action your users take, acknowledging it satisfies a basic need for closure.
Thank You Pages Build User Confidence
When users click the order button to complete their purchase, they expect confirmation that the button worked.
If nothing happens, or they’re redirected to the home page, they may doubt that their order has been logged.
If they see a basic page, that’s often good enough. A ‘thank you’ page lets the user know they completed the user journey successfully. They have clear expectations of what will happen next and are satisfied.
But what about next time? Are they likely to remember your brand once they’ve ordered from you? How do you leverage this positive interaction to build your brand?
Edit the Default
If your eCommerce website uses WooCommerce or OpenCart, you’ll likely have their default order confirmation page. This is plain and, frankly, boring. Good designers will add some styling to make it fit the rest of your design, but there is a lot more scope for creating something unique to your brand.
But it’s just another page, and it doesn’t do anything. Why give it any more thought?
A custom Thank You page is a small detail that can take a website the extra mile for the brand. Designers can hard-code bespoke messages, add plugins and animations, and build a page your customers will remember.
A Custom Thank You Page Builds Brand Personality
A good user experience is just one part of building your brand’s reputation. The content on that confirmation page is an opportunity to inject some personality into your website.
Whether that’s a friendly ‘Cheers for the order’ or a formal ‘Your purchase has been successful’, what you put on this page shows who you are as a business. A whimsical animation or a clean, luxurious design can go a long way in boosting your customers’ loyalty and affinity for your brand.
Your Thank You page should match the rest of your website’s design and tone of voice, so it’s not the place for a radical shift in tone. Use this page to back up the reputations you’re already building.
Next Steps
You can use your Thank You page to remind users of important next steps, or make suggestions. Amazon’s order confirmation page is full of related products. Independent businesses often share a link to download receipts. At the very least, use this page to show users the way back to your home page.
Ask our Design Team for Custom Pages on your Website.
We build websites. If you want to add a Thank You or Confirmation page to your website, eSterling can help. Give us a call on 0121 766 8087 or visitour Website Design page for more information
Talking to the Next Generation of Digital Developers
On Wednesday 21st February, eSterling’s Commercial Manager, Wave White and SEO Content Writer, Alice Hindson-Matthews visited Cadbury Sixth Form College in King’s Norton to talk to students there about how a Digital Marketing Agency operates. Here’s how they got on.
Taking a field day from the office, we were invited into the college to talk to students on their Digital Design and Development T-Level course about our work as a Digital Marketing Agency.
Since this sector is a broad spectrum, we gave a brief overview of website design, front-end and back-end development, SEO, PPC, content creation and social media management. The students were engaged and asked thoughtful questions, and it was a pleasure to share some industry knowledge and personal experiences with them.
Highlights included conversations about the barriers that women in the technology sector face, which are slowly but surely being eroded, and about Artificial Intelligence. These young minds were excited to learn about all kinds of algorithms and machine learning,
An LLM Turing Test in Person
To see how familiar the students were with AI Large Language Models such as ChatGPT, we shared some example statements and asked them to identify whether the author was human or AI.
For Example: can you tell the difference?
“Enter the realm of light accessory heroes, your champions against the shadows and missed moments.”
“Discover our extensive range of water bottles designed to keep you hydrated on-the-go while expressing your unique personality. From sleek stainless steel bottles to vibrant and eco-friendly options, we’ve curated a collection that caters to every taste and lifestyle!”
“P355NL steel is a fine-grain, low-alloy steel composed of high carbon and minimal sulphur.”
(Answers: AI, AI, Human.)
The aim of this was to illustrate that while LLMs can write, it’s not necessarily good writing. When the students could tell a statement was written by AI, the reasons they gave were:
- It sounded “distant” from the subject
- It “didn’t make sense”
- It was “too long”
- The tone was “fantastical”
Like many commentators, the students saw that AI content often misses the mark, particularly in sales.
“Painfully Generic”
I wanted to show the students that when a person knows the subject well, it shows through details and depth in their writing. AI-generated text, on the other hand, is painfully generic.
If we can identify the differences, then so can teachers, audiences and potential customers.
Gaining an audience’s trust is a key part of marketing, and can’t be achieved with generic AI copy.
Women in Tech – Understanding the Barriers as Social and Societal
We also had a positive discussion on women in the technology industry. According to TechNation, women held just 26% of positions in the UK technology sector in 2023, and growth since has stalled since 2021.
Despite being heavily involved in early computing and the legwork of programming, women are now in a disastrously unequal position, particularly among back-end developers. College staff shared with us that they were having difficulty getting girls to enrol on the Digital Development course – without proper training, progress will continue to be slow.
It is crystal clear to us, as employers keen to hire a diverse team, that the barriers to entry occur well before the interview stage. In a 2023 report, Women in Tech UK found that 22% of people think the key reasons are early misconceptions and a lack of STEM education for young girls, with male domination, fewer progressions to senior positions also getting more than 15% of the responses.
We celebrate the efforts and achievements of organisations such as GirlsWhoCode and Women in Tech Brum, and we are finding ways to continue contributing to this progress as an organisation.
Supporting T-Levels and Placements
Visiting the college was a good opportunity for us to learn about the new qualification: T-Levels. These are a midpoint between purely academic A Levels and experience-led apprenticeships that meet the needs of industries like ours brilliantly.
While our roles are too complex to teach apprentices everything from scratch, students benefit from industry experience early on, and a degree is also not necessary. T-Level qualifications give students 45 days in industry placements as well as classroom learning and examination.
Building relationships with colleges and sharing industry knowledge is critical to keeping this sector running in Birmingham. As developments continue to accelerate, we are all continually learning and experimenting. Giving talks like this is one way we can share and inspire our future colleagues.
Website Design Trends 2024
If you’re looking to redesign your website, or even start a brand new website, it shouldn’t look like it was built in 2016. A contemporary design builds customer trust, and the features you employ can say a lot about your brand.
Whimsy, simplicity, and futuristic innovation can all be communicated through the design ideas and features that will be used on thousands of new websites this year.
Best Website Design Ideas in 2024
Designing websites is what we do, so we know when something good comes around. These ideas will make your site stand out and show off your brand.
How do I know if I need a new website?
Colourful Gradients
Rather than minimalist linear gradients, 2024 is about complex gradients that blend 3 or more colours. This creates depth and dynamic interest across the page and is perfect for brands where creativity is key.
A gradient like this can give sites a sense of space and light, even in dark mode, as this intergalactic example from Cosmos shows.
These creative colour gradients can also give website designs a psychedelic effect when combined with mouse interactions, as in is this award-winning design.
On this site, the user’s mouse sends liquid ripples through the header’s gradient. When highlighting text, the highlight itself is animated, fading from one colour to the next.
The downside of all this animation is, as stated above, the slow page speed, which indexes at 5.6s on Lighthouse. This could be caused by an array of complexities across the site, but we suspect the header is playing a role.
Dark Mode
With more and more apps adding Dark Mode in recent years, websites are following suit. In the early days of computing, we wanted to mimic the blank white page, or at least follow print with dark text on a lighter background.
Today, designers are more aware of blue light’s effects on sleep, computer use causing eye strain and conditions such as migraines and headaches. Dark mode is much more comfortable to read and provides a contemporary feel to any website design.
Dark-mode website design doesn’t just mean black backgrounds with white text. It can mean any colour palette where the text colour is lighter and brighter than the background. For example, this dark red palette from data science company Ventriloc.
Grids, Outlines and Bento
Many new website designs are finding new aesthetics for their user interface. Instead of full-width sections, a grid helps designers show a lot of information without creating clutter.
Types of Grid Design:
- Informational: detailing features, USPs in neat, discrete sections
- Navigational: providing quick access to tools and service pages
- Aesthetic: communicating brand personality as organised, technical, and modern.
There are two different styles for these grids, however, with quite different effects.
Thin lines, flat colours and sharp edges
Some grids use thin, high-contrast borders to divide pages and menus. They often employ a low-impact colour palette and clean typography. This kind of design projects simplicity and a down-to-earth attitude, and is often used by companies working on sustainability and ethical business.
Curved Tiles on a Contrasting Background
The other side of the bento-grid coin is the designs that favour rounded tiles and complex colour palettes. They are much punchier and common in SaaS interfaces such as Pinterest and Spotify.
They are heavily used in Apple’s UX layouts and promotions, so wherever they appear they remind users of iPhones, app menus and the high-technology, futuristic atmosphere of the 2010s.
Amplify this futuristic appearance by adding shadows, gradients and dark mode designs.
If you’re interested in using a grid in your website design, make sure it matches your brand identity. Are you a back-to-basics, sustainable, salt-of-the-Earth company or a high-flying, hi-tech, streamlined business?
Custom Cursors
Custom cursors add novelty and whimsy to your digital branding. A cool new pizza restaurant could use a pizza slice cursor, for example. A dog-walking service could change the cursor into a chew toy.
This restaurant website design uses a peanut, chased by an elephant.
If it gels with your brand identity, this animation type can engage your ideal customers, turning your site into a game or a novelty. They spend more time on the site, looking for more fun features, and they develop an affinity for your brand.
They might even share your site just so their friends can see your cool cursor animation. All this makes them more likely to choose you when they’re ready to purchase.
A Hero’s Welcome: The Return of Static Hero Banners.
It’s goodbye to slideshow headers on homepages. These are fun when done well, but they can quickly grow too large, particularly with sub-optimal images. This slows the homepage down, with a negative effect on the whole design.
Slower site speeds mean potential customers navigate away, and search engines are less likely to rank the site on page 1.
Instead, 2024 will see a return to static hero banners. These high-definition banners fill the page right up to the fold. They’re responsive, having a great impact on desktop and mobile alike.
Hero Banners invite people to interact immediately and distil your branding into a focused message. This website design trend can do a lot for brands that prefer a focused user experience.
AI Design Features
AI has been the buzzword of digital circles for over a year now, and we are still seeing more use cases and innovations surfacing. While the basic Large Language Model content is nothing to write home about, the more advanced uses have us thinking.
Layout Generation
With machine learning, there are models like Hostinger that can create website layouts and templates, based on what most websites have already. It might not create anything ground-breaking, but it could give designers more time to focus on customisation and finer points.
Visual search
Using computer vision to recognise and identify certain objects, visual search functions have helped users identify plants, artists and landmarks, learning about the world through their phone camera.
In 2024, visual search will support eCommerce platforms by helping users find similar items for sale online. No more prying for where your friend got their trainers…
Dynamic Content Personalisation
By understanding how users interact with a site, AI can highlight content that may be most interesting to them. Just like Spotify’s playlist creation and recommendations, your website could create personalised wish-list suggestions, related products and blog recommendations.
Chat-bots
With AI content generators, customer service bots are likely to get an upgrade in 2024. They’ll be more able to write natural language, respond to technical commands and even walk users through payment processes. As long as your bot is equipped with the right API for your payment system, your website users will find making payments more accessible and satisfying.
Generative “Art”
AI has been making marketing imagery much quicker and cheaper for brands, and it looks like this will continue. AI art can mimic art media such as oil paints and charcoals, and styles such as cubism and pointillism.
We predict this will lead to a rise in complex imagery for some brands (where appropriate), as access to artistic images will no longer require artist and illustrator commissions.
**AI Pitfalls**
However, as fast and affordable as AI is making imagery, it is an imperfect solution. AI and generative art programmes frequently offer surreal additions to images, such as disembodied limbs or exaggerated facial expressions.
It also can never mimic true creativity. It is generative, not imaginative, and can only draw on what exists already.
For original art and thinking, brands will need to invest in human artists.
Kinetic Typography
Kinetic typography or dynamic typography is a feature that adds animation to text to create a whimsical and expressive home page feature. This is great as it can work as a loading animation, as in this zine from CashApp. It can also be triggered as a scroll animation, encouraging users to read to the end.
Accessible Website Design
In recent years, website designers have been paying more attention to accessibility for all. In part, this means enabling users that have disabilities, conditions or impairments which cause a barrier to internet use. Many people use assistive technology such as screen readers, magnifying software, closed captioning and eye trackers.
Accessible design takes proper coding to enable keyboard navigation, translation to audio or braille, or other enabling technologies. Make sure to include:
- Breadcrumbs to allow users to jump back up the page hierarchy
- Alt Text that describes the image accurately
- High colour contrast (above 4.5:1) to support users with low vision, colour blindness or migraine
- Descriptive link anchor text, not just “click here”.
- Semantic HTML such as heading, navigation and button tags to help assistive tech replicate the structure.
- ARIA (Accessible Rich Internet Applications) for elements that don’t have semantic HTML tags
One great example of an e-commerce website that is beautiful and accessible is Pink Moon. This site has almost no contrast errors, it’s structured logically and uses semantic HTML and ARIA tags throughout.
Build it Well with eSterling
“As always, it’s contextual: You can look up some beautiful modern design techniques, but when you actually describe what they are, it’s similar to what we’ve always been doing, with a new twist. The way you use these design concepts is what makes a website look modern.”
Joel Birkett, Designer at eSterling Ltd.
There are fluctuations in web design trends, and the key is to understand which will stand the test of time. Is AI another bubble? Will custom cursors drive conversions? We’re willing to experiment with you. A lot of what makes today’s websites look brand new is similar to what’s gone before; the big impact is thanks to quality design.
11+ SEO Tips We Picked Up at BrightonSEO 2023
On September 15, 2023, two of our SEOs and a content writer travelled to Brighton for a conference that specialises in search, social and content optimisation. I know, it was over a month ago, but sometimes that’s how long it takes to unpack a suitcase full of lessons. We’ve had a chance to put these SEO tips into practice, and we’re ready to share the most useful and intriguing lessons from BrightonSEO 2023.
What is BrightonSEO?
BrightonSEO is the foremost search marketing conference worldwide, hosted in the UK and the US. It brings together speakers from all over the world to share SEO best practices, the latest in content marketing and discussions on search metrics and social media.
“It’s a chance for SEOs to meet, learn and do their job a little better.”
– BrightonSEO
Find out more about how we use SEO at eSterling.
SEO Lessons from BrightonSEO ’23
We would love to share every little thing we learned, but that would be:
- Extremely long
- Time-consuming
- Not as good as just attending the conference yourself
Instead, we’ll continue adding to this article until we have created a full SEO Guide, so watch this space!
These are tips from some incredible people in search marketing, so we’re not looking to plagiarise – you’ll find links to their slide decks in this article so you can get the full picture.
To help you find the advice most relevant to your website, we’ve sorted these tips into two categories: Basic SEO, Content and Local SEO.
Basic SEO Tips
We already know that site-wide strategies work much faster than single-page or single-keyword strategies. And we know that Meta-titles are important. This lesson is more of a reminder to us, but we’re including it because it might be new to you.
Quick Wins
These are the first jobs in any SEO strategy, those which take minimal effort but have a high value. Thanks to Andy Mollison‘s presentation, our SEO team are up to date on the low-hanging fruit to gather early on in the strategy.
Meta Titles
The growth rate for sales from organic traffic can increase rapidly just from templating meta titles. These are the titles that show up on SERPs, which are not necessarily the same as the headings on the page itself.
Meta titles should be specific and relate to the most relevant search queries for the product. For example, if you’re a food wholesaler, you should include ‘Wholesale’ in your meta titles.
For eCommerce websites, you can gain a huge amount of organic traffic by making it clear that customers can buy online in the meta title. This differentiates your page from a brochure website or magazine articles about the product type and reaches people looking to make a purchase right then and there.
Image compression
Making sure all your images are high quality is great, but if the files are enormous they’re going to slow down the site and leave pages lagging behind in the SERPs too. On top of this, slower loading means people navigate away to find a faster solution, so it’s worth compressing images.
Sitewide image compression is possible with WordPress plug-ins such as TinyPNG, and there are plenty of online tools available to support lossless compression and optimise your images.
Image Alt Tags
Use alt tags to help explain to Google what your pages are about. It’s a common practice to add keywords here, but a mistake some make is to paste the same keyword to each image regardless of what is shown.
Alt tags are also used to make your website accessible to users using screen readers. Even if you’re using stock imagery to highlight how stress-free life could be without your product, the alt tag should reflect this. SEO Best practice is to use keywords and relevance in your alt tag descriptions.
Internal Links
Internal links were a key topic at BrightonSEO this year. Julien Deneuville and J. M. Felip discussed methods for ‘wrangling’ internal links on huge sites, while Martin Hayman described how we can build internal links using Topic Clusters (more on this later).
Internal links within your site do three things:
- Help search engines find all of your pages and understand which ones are most important
- Pass authority between pages on your site
- Help users navigate to the most important pages for them
Internal links can often be found in the site navigation, a useful links section in your page footer, or in a sidebar highlighting similar pages. However, according to J.M. Felip, an SEO strategy should prioritise the links in the main section of your page.
These in-context links lead to relevant and related information, helping your users find related content quickly and helping Google’s crawlers understand the relationships between your pages.
Our Digital Marketing team provide Organic SEO and eCommerce SEO services to businesses of all sizes. Contact us today to discuss an SEO strategy for your website.
SEO Content
We’ve heard so many times that ‘Content is King’ and, as a content writer, I have to agree: nothing does more for a page than content. However, just adding a blog post every week or stuffing your pages full of keywords is a rubbish strategy that won’t get you anywhere.
Content for content’s sake is not the point. What SEO’s mean when we say ‘Content is King’ is that the sites with the most comprehensive, readable, well-linked content on a topic overall will rank more highly than a single page that vaguely skirts around the edges of the subject, without relevance to the rest of the site.
The point of a search engine is to help users find what they’re looking for online. The point of content is to answer queries. Good content will signal to the search engine that this website is a trustworthy source.
But how do you create content that stands out in a saturated online space?
Highlight your topical authority.
Content Clusters Put Information Front And Centre
Content clusters or topic clusters have been a great SEO content strategy since around 2016 when Google’s search algorithm began to favour topic-based content. The idea of topic clusters is to link related content together around a central ‘pillar page’. This creates a user-friendly structure and a search-friendly system that can easily be crawled and indexed.
The reason for using this strategy is to strengthen Topical Authority. Every domain is given an Authority score, based on how trustworthy the website appears to search engine algorithms. With quality content, internal links and backlinks, a website can gain high authority and thus, high rankings.
Related content can be internal or external, including blog posts, social pages, guest blogs and site pages. However, creating a chaotic web of links between all of your existing content on a particular subject can become unmanageable and difficult to navigate from a consumer mindset. This is where Pillar Pages come in, and I was lucky enough to get a refresher on this subject from Martin Hayman, author of The Organic Advantage at BrightonSEO this year.
Pillar Pages can be Short or Long
Also called keystone pages, core pages or cornerstone pages, this is the central hub to organise all your topic content around. A good pillar page will:
- Summarise the topic adequately
- Contain links to all cluster pages
- Be easily found on the main website.
Sub-topics
Around each pillar, high-authority sites have sub-topic “cluster” pages. These go into greater depth on particular aspects of the topic.
Sub-topics might be instructions for use, benefits of a product, comparisons with other topics, use cases, and so on.
Link each cluster page to the central pillar, and to other cluster pages. As you add more sub-topics, you should update the pillar page with a relevant link, so that users can navigate up or down the chain, zooming in and out of the subject.
Supporting Content
Hayman also recommends creating supporting content, blog posts that are relevant to the topic, social media posts, and so on. These provide an extra layer of internal and external links to bolster the cluster as a whole. They can link to the pillar page, cluster pages and each other, creating a network of information with the pillar page at the top.
To make pillar pages and content clusters work for your website, the key is to build internal links between them. This strategy gives a good structure for high numbers of internal links, but a scatter-gun approach is ill-advised.
Plan topic clusters well to ensure all of your website’s internal links are high-quality and relevant to the topic that you want to become an authority on.
Most importantly? Write for humans, not search engines
Easily-accessed AI language models such as Chat-GPT have led to a deluge of content that is vague, unorganised and poorly written, not to mention down-right wrong. A poor understanding of SEO can often lead us down the path of creating any content that contains high-volume search queries, and using AI to speed this up seems like a no-brainer.
Avoid this SEO pitfall. We need to remember that we’re trying to answer queries in the most efficient way possible for the humans who are searching, not the algorithm itself.
And search engines like Google are wise to this: the latest ‘Helpful Content Update’ makes it clear that “people-first content” will always rank higher than content created to trick search engines.
This means being reliable, original and substantial. It should also be well-produced, present information in a trustworthy way and focus on putting people first.
“People-first content means content that’s created primarily for people, and not to manipulate search engine rankings.”
Google also lists some warning signs to identify content that puts search engines first, including:
- Using extensive automation to produce content on many topics
- Mainly summarising what others have to say, without adding value
- Leaving readers feeling like they need to search again to get better information
- Promising to answer a question that actually has no answer
Here’s how to avoid writing unhelpful content.
- Put in the time to fully understand a topic. Research always leads to more valuable content than using AI straight off the bat, because you can get the facts right and identify gaps in existing content and write to fill that niche.
- Research also shows you what a trustworthy source looks like in the topic field. You can then replicate those features, such as citing sources, including technical drawings or gathering quotations and reviews.
- Write content for the intended audience. This all lies in the tone of voice you use, which can help your content stand out from the crowd. Companies using the same old AI-generated text tend to get lost in a field of similar content. Original, people-first content has the upper hand when showing Google that your content is uniquely different to competitors.
- Answer human questions like a human would! Find out what questions users are asking using tools like Answer The Public and SEMrush. This way we can discover which queries searchers are actually using most often. Answer them fully.
For help creating a content strategy or for more information about our content marketing services, eSterling is just a phone call away.
Local SEO
Some agencies still think Local SEO is creating 50+ landing pages with “Keyword Place Name” headings for every city where the client wants to gain customers.
I’m exaggerating, but I have written enough content that suggests a company is based in different cities and neighbourhoods for absolutely no results.
We don’t want to do this. It takes a long time, it’s expensive, and it creates complex site structures that don’t do much if your business isn’t in the area.
Use Your Google Business Profile
Ranking as a local business depends much more on your Google My Business Account, the profile that shows up in the Businesses section of SERPS when people search for ‘[keyword] near me’. This is extremely relevant for restaurants, repair garages, cafes, grocers, opticians, dentists, and so on. If your customers are all local, you need to focus your efforts here.
Looking at any results page for this type of query on most search engines, you can see that even the top-ranking pages don’t cut through. Below the paid Ad results there’s an embedded Map, complete with location pins and a list of the businesses they highlight.
Local SEO is about being the first one on this list, not just the top-ranking page on SERP. It makes local search a different ball game to your regular SEO.
To show up in a particular area, businesses should treat their Google Business profile like a landing page.
Bare Minimum Local SEO
These are the necessary tasks you need to do to help people find your business locally. Without these, Google will put a business with better profiles ahead of you, even if your address is closer to the location. If you’re a fairly niche business, or the only shop in town, you may get away with just following these steps.
Keep the details up to date. It’s no good having a listing if it shows your old phone number or the wrong address.
Add photos. This increases the chances of having your business at the top of the list. Even better if they’re high-quality, high-resolution photos that show the best of your business.
Don’t Add Keywords. Just use the name of your business. The category of business will help people find you, but adding keywords to your business name here can lead to account suspension.
Use a local phone number. This is additional proof of your location for search engines and customers. If you want to rank in Wolverhampton but you have a Coventry phone number, you’ll rank lower than other businesses.
List the correct opening hours. Customers rely heavily on the opening hours listed on SERPs, as they’re often easier to find than those on your main website. Having the wrong hours could lead to negative reviews, leading to loss in rankings, leading to a loss of business – you get the picture.
How do I do Local SEO for multiple branches?
You can manage multiple locations from a single Google business account, so each branch or location can be listed with a local phone number, a local address and correct opening hours.
Brilliant Local SEO
Get Detailed Reviews. According to Greg Gifford, 30% of consumers read reviews for local businesses, and they are a major ranking factor for Google. Encourage your customers to leave good reviews as often as you can. The results are even better if they add photos or write a lot of detail, as these reviews are more likely to show up first.
Give Good Reviews a Thumbs Up. Do this from as many accounts as you can, because 2 or more thumbs help the review stay visible for longer.
Use Attributes. By tagging your business as ‘dog-friendly’, ‘LGBT-friendly’, ‘Gluten-free’ or ‘Wheelchair Accessible Entrance’, you’ll gain from searches using these terms. Customers can also filter their search results by attributes, so you want to describe your business as fully and accurately as you can.
Upload videos to your profile. There is a 75MB limit, which means you can use around 35 seconds of video content to highlight your business. Show services in action, a tour of your café, or introduce yourself.
Beyond Google
It’s not just Google that offers business profiles. There are plenty of potential customers searching on Apple maps and Bing maps, and while the majority are on Google, it’s worth at least claiming your listings on all search engines.
According to Greg Gifford, 6/10 businesses have not claimed their Apple Map listing. Once your Google My Business profile is optimised, use Apple Business Connect to optimise there as well. It’s also worth optimising on Bing maps and takes very little time to do so.
The team at eSterling specialise in Local SEO services. Contact one of our team today to discuss how we can help you.
A Culture of Learning
SEO is continually evolving to keep up with search engine algorithms. Because of this, we put a lot of value in learning the best practices and new thinking in search. By investing time in learning, experimenting and implementing new strategies, eSterling continues to offer the best SEO in the West Midlands.
Many thanks to the BrightonSEO ’23 Team for having us, and we hope to come back next year.