Letting a website linger way past it’s sell by date will have a lasting, negative impact on your business but knowing when to start again can be tricky, so here’s some tips and signs that will help you to know when to invest in a brand new website.
Here are some of the most obvious signs that your website needs a redesign:
The web has moved on.
The online industry moves at an incredible pace and new trends, techniques and layout options appear almost on a daily basis therefor it is inevitable that your website will be out of date at some point in the future. There is no getting away from this. Sure, you can re-skin a site (this can often be more expensive in the long run – Ed) and patch it up but your essentially putting a plaster on it until the next time.
Web Design trends are a funny business. They can have the ‘wow’ factor but they can also date a website badly. I have a checklist which let’s me know if a trend is here to stay:
- Does it improve the User Experience?
- Does it improve website performance?
- Would the website be a success without it?
- Does it help the site achieve it’s goals?
Using this checklist I have been able to utilise existing a new trends which are of benefit to the site as a whole.
The site is no longer fit for purpose.
If your website is effecting your day to day running or you can identify holes in the online ordering process the site is already not fit for purpose. Your website should work with your business and not produce problems or extra work for employees. it can often be frustrating if you are constantly working around your site or having to change your workflow because of it.
Using a Content Management System (CMS) that is not intuitive can also lead to frustration. It is important that you are fully trained to use your particular CMS once the site is built and neglecting this can lead to struggles further down the line.
If your website no longer works for you but against you, it’s time for a redesign.
Your competitors are way ahead
This is a particularly tricky arena because sometimes following the trends of the market leaders can reap excellent rewards because your new and existing client base will already be familiar with the look and feel of your website and will reflect a professional approach to your business.
On the other hand, sometimes it is better to stand out from the crowd and put design first to help you achieve this. An example of this can seen with Apple in 90’s when they decided to produce desktop machines that looked totally different to the beige boxes that were on the market at the time. Apple pivoted to put the emphasis on design led products which reaped dividends.
This choice is normally dictated by what market sector your business is in so consult an expert on the subject to find the best approach for your business.
You’ve not updated in ages
The average lifespan for a well designed website is normally 3-4 years but in all honestly, if you had a website built yesterday and it was built poorly, it’s already time for a redesign! We get that your busy with the day to day operations of your business but your prospective customers want signs that you’re professional about all aspects of your business and a dated looking website is a surefire way of losing potential business.
Your website should be your statement, your first impression and if it’s dated or worse still, broken or not rendering correctly in modern browsers it will be harming your image and your reputation as a business.
Don’t fall into the trap of thinking “It’s only a website”. In most cases it’s the first place people go when speculating your services.
If you could attribute at least one of the following words or phrases to your existing website it’s time for a redesign:
- confusing to use
- not rendering correctly
- not mobile friendly
- hard to update
- Content Management System is confusing.
If you’re wondering whether having a new website will help you gain business via enquiries or you want more traffic to your website, the simple answer is no. In this instance I would advise you to read about Search Engine Optimisation before completely rebuilding a possibly perfectly good website.
If you can relate to any parts of this post then you already know whether or not to redesign.
Having a new website built begins with an aim, a purpose. “What do you want your website to do for your business?” is one of our first questions we ask and we go from there. Make lists of requirements, functionality, sitemaps and anything else you can think of! Be open and honest and set goals. Take advice and if it is inline with your website’s goals then go for it! Employ designers and developers that have a track record of delivering and for that reason alone, eSterling is a great place to start.
The new eSterling website has been a labour of love for myself for just over 18 months now and the result is so far removed from the original ideas and sketches I created back in the winter of 2015.
As we know everyone’s a critic so I knew my ideas had to be solid and without doubt, the right way to go. So with that in mind I set about tearing through the old eSterling website to find a more streamlined sitemap which focussed on three main elements:
- Who are we?
- What do we do?
- Evidence of our success
Once I got a defined page list I was able to begin sketching out the main pages which were to make up the bulk of the new website.
It quickly became evident that the copy from the old website did not have the tone I wanted for the new website – it was stuffy and very formal. So with the help of the beautiful people from our SEO department we were able to come up with more relaxed, engaging copy which reflected a more friendly approach.
After sketching out the layouts of all the main sections of the website and confirming the UI elements, I finally opened Photoshop to address the design’s look and feel. Once I’d selected the right design elements according to our branding guidelines and created some concepts from within Photoshop the home page began to take shape.
The home page dictates the style of the whole website and therefore, at that stage every design decision was pivotal in the make-up of the new site. Now, I would be lying if I said that this stage took a couple of days, it in fact took 3 months! The structure, layout, typography, imagery and individual elements had to flow and with this in mind I began to obsess over every little detail.
I had to draw a line in the sand and when I saw that my revisions were not as good as what I had originally designed I realised I had to move forward or risk the whole project going stale.
I then had a home page which I was (generally) happy with, the mobile and tablet versions were created alongside the desktop version using Photoshop’s lovely Art board feature.
So, do we need a CMS? If so, WordPress? What responsive framework do we use? Maximum grid width? Which font repository do we use?
In short I went with the following:
- No CMS – More light weight and we’re web professionals – we shouldn’t need a CMS to update our own website!
- A much scaled down version of Foundation – Light weight and simple to use
- Fluid grid system of 100% & 1200px – Why tie yourself down to just 1?
- Google Fonts – They have the right fonts and in the right weight
It’s these decisions that we make daily that are vital for any website we build, not just our own.
…It’s off to work we go
At this stage I was fully entrenched in Sublime Text trying to create the best website I’ve ever made. Beautiful, fast, informative, responsive, easy to follow, the list goes on! It was very challenging and a lot of fun!
I would often ask my fellow designers for their input and something which kept coming up was imagery. We lacked high quality images of the staff and premises so I scoured the web for Birmingham based photographers who could come in to eSterling Towers and take some beautiful pictures of the staff at work.
The name that jumped out was Ross Jukes. He was only in the office for what felt like 10 minutes but he produced some really amazing pictures for the new website. We hope you like them because we certainly do! Ross is available for commercial work so visit his website here.
When taking on positive/negative criticism it is important for any designer to keep the initial vision and aim of the site firmly in mind. If any advice or criticism deviates from the original plan, discard it with a polite ‘Yea, I’ll look into it’, but it is just as important to accept criticism when it works towards your original goals. Don’t be too stubborn to accept it with a ‘Yea, that’s a good shout’.
Once the team had taken a good look at the website and decided it was ready, we then set about launching eSterling.co.uk v3.0.
The website launched on Thursday 4th August 2016 and I really hope you like it.
Special mentions: Richard Locke, Wave White & Antoniya Darova for glorious PHP and copy that makes sense!
eSterling are expanding again. We are on the hunt for an experienced digital designer to join our team at our Birmingham offices.
This is a fantastic opportunity with one of the Midlands most productive agencies. There is a structured career path with an opportunity for the right person to play a part in our creative direction and be at the beginning of an exciting growth phase – and be rewarded for it!
You are a Digital/Web Designer with an exceptional appreciation for graphic design including typography, colour and space with great attention to detail. You’re able to communicate your ideas and have an exceptional digital portfolio. Ideally having worked in a fast-paced agency environment for big brands.
- Excellent eye for design with great attention to detail
- Thorough understanding of and experience in layout, colour theory and typography in digital media.
- Fluent in current graphic design and web design practices using software such as Adobe Photoshop
- Strong design style, including creative design solutions within the constraints of web-based technologies.
- Strong knowledge of HTML and CSS
- Solid understanding of the technical abilities and limitations of web and mobile technologies.
- Ability to effectively manage multiple projects of varying complexities, meet deadlines and work well under pressure
- Proven experience of working well within design and development teams
- A strong digital portfolio
- Experience of responsive web layouts
- Mobile UI design experience, both for apps and websites
- Experience of brand development and design for print
- Experience using the WordPress framework
You’ll be hungry to win awards, and may well have several already tucked under your belt. You’ll be confident in front of clients and happy to pitch your ideas to the boards of some of the country’s biggest brands.
All candidates wishing to apply for this role should submit their CV and portfolio to email@example.com
STRICTLY NO AGENCIES PLEASE.
Salary range: £16,000-£24,000 p/a
This is a question I’m asked quite a lot so I plan to shed some light on the best way of approaching your current web site.
If you are a business owner who hopes to generate some enquiries from your existing website, a redesign could seem tempting to reinvigorate interest – but as the old saying goes ‘If it’s not broke, don’t fix it’. That’s all good and well but potentially your website could be working harder for you. I won’t lie, it’s a tricky decision to make but more often than not I always say ‘Go for it’. This is because I believe that if a website is built correctly and is user friendly there is absolutely no reason not to strive for a better website.
There are some questions you need to know the answers to before deciding on what to do with your existing website, here’s a few for you to chew on:
- Do you feel your current website offers a good user experience?
- Can users navigate to the information they want easily?
- Does the design represent the company correctly?
- What end result(s) are you hoping the website will achieve? Is it achieving?
- What short comings does the site have?
- How does the website compare to your competition?
- Is the site contemporary and viewable on all platforms? (eg; smart phones, tablets etc)
Once you’ve answered the questions above you’ll have a good idea on what to do next. On average I would recommend that everyone should at least try and upgrade their website every 18 months / 2 years as the industry moves so fast that it’s so vital to be seen as up to speed with the latest technologies.
The final piece of the jigsaw should be whether to add elements of functionality to your site. If you want to generate customer enquiries, make it easier for them to do so by adding some call to action buttons. If you want people to buy products from your site, streamline the buying process – make it easy!
In regards to the website’s aesthetic, trust the designer you have hired. If they have a proven track record of delivering, trust their opinion and try and bounce idea’s around to see what your options are. The relationship you build up with your designer could last for years so it’s good to be able to tap into their knowledge and see what potential your website has.
All in all, you should always be striving for a better website, it’s an on-going process which should always be monitored. No other asset your company has can be reachable 24 hours a day, 7 days a week, 365 days a year. It’s one of the most important parts of your business so why not make it your business to have the best website you possibly can.
Firstly, let me say that I’ve been using Photoshop since Photoshop 3 and I mainly use Photoshop for Web Design so I’ll be looking at the features the will directly effect myself and other Web Designers.
Having used Photoshop CS6 for just over 5 days now the first thing that strikes me is the performance! It feels a lot faster than CS5 and more sturdy. Cmd + N (New document) and the new document panel opens up almost instantaneously – pixels don’t need 4-5 seconds to render properly and even better, applying filters is now faster than ever! I don’t have a particularly fast machine but even I can notice the difference.
Without going into photo effects too deeply I feel I must mention the new blur filters you can apply. The new Tilt-Shift & Bokeh (A design trend which makes me gag) filters are an absolute dream to use, they’re so easy to use you won’t have to invest much time in learning how to use them. The Tilt-shift filter in particular is so powerful you can create the miniature feel to any photo within a minute. Although it was possible to replicate these effects in Photoshop without the aid of these new tools, having the facility to do so really lets you explore the possibilities and puts you in full control of the results.
The visual indicators on CS6 are a massive jump in the right direction. Instead of inserting markers where an object should be, visual indicators tell you the items margins and how far you’ve moved it and if you change the dimensions of an item, they tell you how much you’ve increased it by. When using a brush, the indicators let you know its diameter, hardness and opacity – small stuff I think you’ll agree, but useful none the less.
Layer Search – Yes my friends, the time has finally come. So you’ve designed a websites home page, you’ve racked up nearly 200 layers / 30 groups and you haven’t got the time to trawl though the groups to find THAT layer, this is where layer search comes in. For Web Designers this is something that we’ve been hoping for, for a while now. It works amazingly well too, you can search by name, mode, effect attribute and colour.
Type styles are a great addition to CS6. For front end developers like myself this feature brings the world of CSS closer to Photoshop than ever before. This tool enables us to apply styles to text elements within a single text box which are re-usable throughout the PSD. So you can create classes called Heading1, Heading 2, paragraph, and link etc and Photoshop will use your defined classes through out the PSD. Brilliant!
The new GUI (Graphical User Interface) is interchangeable and great to use. There are four light/dark options which can really make the canvas be the point of interest. My personal preference is the dark option but I’ve only been using it a week so that may change! I think I may change the UI dependant on the design I’m working on at the time.
There are many other new features for photographers and other users alike such as the new set of content aware tools and the video editing suite so there’s plenty to get your teeth stuck into.
Overall, I think there has only been a handful of really impressive Photoshop upgrades, Photoshop 7 & CS2 spring to mind – but I really feel with the features added to CS6 this is a giant leap for Photoshop and really improves its overall usability. The fact that a lot of the new features are aimed at Web professionals helps enormously. Adobe seemed to have realise the we use this application every single day so improving the small things leads to a more pleasurable way of working.
Well it’s fair to say I’m smitten but as I’ve said, I’ve only used it for a week. I’m sure I’ll find a glitch or two!
Whats missing – I believe there is still a gap in photoshop for a tool which makes it easy to add Depth of Field to photographs, sure there are tutorials on how to do this but a specific tool would save time and would be a welcome addition. Maybe a level of theme creation linked to WordPress would also be a good feature, but hey! Thats just me being selfish!
Here’s some useful video’s which illiterate some of the new features of Photoshop CS6
Download the Beta for yourself: http://labs.adobe.com/downloads/photoshopcs6.html
About Photoshop CS6 Beta: http://labs.adobe.com/technologies/photoshopcs6/
In 2012 it will become more and more easy to add a little sparkle to your web site with animations and traditions. Improved Animation is set to take hold , providing new ways to display and animate content on your web site. Banner animations will diversify too and will feature new ways of animating such as Nivo Slider.
Responsive Design will really make strides in 2012. A web site built in Responsive Design will display in different ways dependent on the environment it is displayed in. There will be easier ways to implement this capability on site builds and Media Queries will develop and become the first port of call for any web designer / developer.
1 page web sites will come back with a vengeance in 2012. Sites like Minimo will become a viable option for start-ups and small businesses worldwide. Their simplicity and easy-to-use UIs (user interfaces) make them the perfect type of site to generate business and Google rankings!
Web Typography is also growing at a rapid pace. Gone are the days of Time New Roman and Arial! With the use of services such as the Google Web Font it is becoming easier to make a websites content look beautiful and engaging! This is sure to a massive influence on how we view the web in 2012.
The capabilities of CSS3 will lead to progressive user interfaces, which is a great thing for UI Designers and users too! CSS3 will let Web Designers render web elements the way they were intended, leaving much of the bug fixes and such like behind. This will also lead to more time designers spend designing in the browser which is about as hands on as it gets! For more info on CSS3 go here
But, to be perfectly honest all I want from the web in 2012 is for one browser to rise up and become the dominant browser. If 99% of all people browsing the web used just one browser, my days wouldn’t be filled with fixing browser bugs for INTERNET EXPLORER!
Not going to happen – but a web designer can dream can’t he?
Why do I use Twitter and what do I get out of it? First of all I read many articles about how great Twitter is and how to use it but I don’t see many articles about what people get out of it. So here’s my take on why I personally use Twitter and how to get the most out of it.
First of all, I should tell you I have a lot of hobbies and interests. Im not one of these people who get’s home from work and sits in front of the TV – I’m not having a go at people like that – hey, whatever makes you happy.
I like to create stuff. My main hobby is music and in particular writing and recording music. I use twitter to find out about all of my favourite artists – news, gigs, interviews, videos, documentaries, new releases and memorabilia. For example, I first found out Noel Gallagher was recording his debut solo album from Twitter, not BBC News, not google or the NME, but Twitter. A lead singer from a band that were in the same recording studio tweeted Noel Gallagher was in the studio opposite recording his new album! Brilliant!
When it comes to my hobby of writing and recording music I follow people who will help me to improve what I do. I use Garageband to record my music so I follow Garageband experts and Garageband Software Developers who help me to improve the production of my music. Simple. From Twitter, I learnt of a piece of software that would give me a brilliant drum sound for my songs, I brought the software and it’s improved my songs 10 fold! I would never have known about it if it wasn’t for Twitter.
I first learnt of the deaths of Michael Jackson and Amy Winehouse on Twitter and I don’t follow any news corporations. News travels fast on Twitter and you tend to be on the cusp of every major news story around the world.
I remember watching the shocking scenes of the London Riots live on my TV and simultaneously checking my twitter feed to hear the latest goings on from people I knew in those areas. Eventually a whole movement was created from Twitter that night. An every day person started a campaign to ‘Reclaim the Streets’ eventually amassed thousands of people to help clean up the streets of London the very next day.
Im also interested in gadgets (boys toys) so I follow Apple news and rumours. I hear all the latest about gadgets from all over the world. I learnt about ‘FaceTime’ on Twitter when the news broke months before any major news station caught on. I learnt of the death of Steve Jobs on Twitter and the subsequent fall out all came from Twitter
I know what your thinking – ‘You’ve got loads of interests – How would I use it?’
Well my Wife has no hobbies but she too is a Twitter user. She follows actors and actresses, music artists, celebs, friends and family members. She loves it, she’s forever asking me if I’ve seen this tweet, or that tweet.
An old friend of mine who I only see about 3 times a year is a regular tweeter and I get to hear about what he’s up to so when we meet up its all the richer for conversation pieces.
The simple fact is that Twitter is for everyone and everyone can get something out of it. Sign up and search for things you would like to know more about…its that simple
If you’ve decided it’s time to have a new web site but don’t really know what to do about it, here’s an insight into how we operate and how we deliver your brand new web site.
One of our Web Specialists will come out to you and talk about your requirements over a coffee. As we’re the specialists, we will also offer up alternatives and other idea’s which you may have not thought about. Once the initial Web Site Spec (site navigation, functionality requirements etc) is in place we are then able to give a fair an competitive price. The choice is then yours to go with us or to seek alternative quotes.
If you choose us, we will send you out a Welcome pack which features your Web Site Spec, Contact Information, Terms & Conditions and an introduction to your team. We also normally require a deposit of around 30% with all new web site orders.
Our Project Coordinator will then get in touch to discuss, in more detail, your design requirements, functionality and any other requirements you may have. At this point we also request any content and imagery you might want on the web site. We appreciate that the day to day running of your company must be your priority but without content a web site is simply an empty shell so if you need help writing content about your company and what services/products you offer simply give us a call or read our How to write content for your web site article. If needs be we can source images from iStock Photos on your behalf.
When the above is done, we then commence designing your brand new web site.
Web Site Production
Depending on your requirements we will offer two different types of initial proofing.
We will either show you an initial working version of your new site or we will show you a static version of your newly designed home page. You then have the opportunity to fine tweak it until you are happy with the new look. Once the visuals are agreed we then continue with the development of the web site and insert your content and imagery.
Once the web site is packed with all your new features, content and imagery, we then show you a functioning proof which is basically a finished version of your web site for you to check over and approve. At this point the onus is on functionality rather than anything visual. Once you are happy with the web site, we request that you sign our Web Site Acceptance Form which confirms that you are happy for the new web site to go live. Then we make steps to put the site live, add any SEO (Search Engine Optimisation) that maybe required, double check all contact forms and general functionality.
Once the web site is put live we double check everything to make sure your new web site is perfect!
If you have any questions about the above simply email us at firstname.lastname@example.org or give us a call on 0121 766 8087
When you’re asked by your web agency to write some content for your new web site all you really have as a guide are the page titles (About Us, Company Overview etc.). It’s hard to know what to write about, let alone find the spare hours to write it. That’s why we as Web Designers appreciate it must be difficult to start writing when the day-to-day running of your company takes up so much time.
To get you started here are a few small tips on how to write the perfect content for your web site quickly and painlessly.
What to Write About
What is your industry? Where are you based? What areas do you cover? What are your products? Do you offer services? Why are you different from other companies in your industry?
These are all questions that will need to be answered pretty quickly when a potential customer lands on your web site so answer these questions immediately. Try not to write long sentences and paragraphs if possible – this will immediately turn a potential customer away. Make your copy punchy and interesting, don’t just list the facts – make it personable.
How to write your content
Always bear in mind your ideal keywords when writing for your web site. You may have heard about ‘Keyword Rich Content’ – this is basically a way of writing that includes the words or phrases your potential customer would type into a search engine to find your business – USE IT! A bullet point list is always easy to follow and is a great way of listing services and products.
…and remember, you’re selling your company to the world!
What to do once your content is written
Run spells checks and re-read it all. Here at eSterling we always double check the content our customers send us and we can improve where necessary. Send it to your Web Designers on a word or similar document.
This is just a small article on writing content for the web so if you need any more help please call our help desk on 0121 766 8087 and they will be able to go through all this in greater detail.
As a Design Manager and a Web Designer for over 10 years, I have often come across people within all types of industry who refuse to give ‘design’ any importance when it comes to their business. It genuinely infuriates me when I hear the phrase ‘…and they don’t mind how it looks…’
Don’t mind how it looks!? Are these people serious? Yes, yes they are.
As the title of this piece suggests, ‘design’ is the first impression, the first flicker of the brand, the initial spark of interest, the first element which tells you about the company. To under estimate this is so short-sighted that it’s actually harmful to the long-term future of your company.
Finding a company or service online just tells you that have marketed their web site well; it does not tell you if they are professional, contemporary, personable, approachable or indeed good at what they do.
The brand, the key messages and indeed the professional approach to what they do is what counts. All of these elements are the foundation of the design. It’s not simply ‘looking pretty’ nor is it the use of the latest trends or fads. Design envelops all that is visual, all that is seen and all that functions.
Some Web Professionals believe content is king, and I am one of these people. But it is how this content is delivered which is often ignored by people who do not place any significance on design.
Imagine finding a web site which is at the top of Google for what you are looking for. You open the page and it’s just simply black text on a white background with a few bad quality images slapped in there for good measure. Although this company are exactly what you want, would you keep on scrolling down this mush of text and images to try and find some contact information so you can give them a call? Or would you keep searching the web? I know what I would do. And having been in this industry for over 10 years I know what most people would do.
Having a web site built with little or no regard for the design aspect is simply not worth it. The web site will not generate business, will not impress potential customer, will not generate enquires or interest, will not grow in to a massive selling tool nor will it scare your competition. Your competition will get a boost knowing that their web site is better and their web site will impress YOUR current customers.
I have seen web sites grow into a major selling tool for 100’s of companies. Can your current Sales Department visit 100+ potential customers a day? A well designed web site can.
An impressive, professional looking web site built with SEO in mind can be the beginning of a wonderful relationship between you and the web. Your web site can end up bringing in more business than your entire Sales team – and that’s a fact.
I hope you can now see why it frustrates me when I hear the immortal phrase’…and they don’t mind how it looks…’ Are they mad? Yes, yes they are.
If you have any questions or want to know more about Designing for the web, either email me on email@example.com or leave a comment here and I will answer any questions posted.