Google recently asked Neilson Group to study the behaviour of people using mobiles to purchase. You can find the full report here but the main points to take away are these.

People are spending more than 15 hours a week researching potential purchases on their phones with their main method of discovering information being search engines, primarily of course, Google. The research showed that being local is the key with users wanting businesses to be within 5 miles. They also want to make their decision and purchase within an hour.

This is a clear sign that local businesses need to concentrate their attention on mobile users. Responsive design that caters to tablets and phone is no longer the purview of large national businesses. The most important driver in getting a user to your site and to make a purchase is making sure their experience is smooth and engaging. If your website can provide that optimum user experience on a mobile phone you will be well on your way to being ahead of the competition.

If you need help getting your website mobile ready call eSterling on 0121 766 8087.

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