As you are probably aware Google are rolling out an update on the 21st April 2015 to penalise websites which aren’t mobile friendly.
The reason for this is Google are looking to improve the experience that website visitors receive when going to websites that are recommended by Google in the search results. Google feel that if they don’t provide their users with websites that are mobile friendly and provide the user with a good experience, then these users may use a different search engine to find the content that they are looking for.
Google are simply trying to ensure that their users have an optimal experience no matter what device they are using. Remember this is an opportunity to not just improve your website to meet Google Guidelines but to also bring your website up to date and provide a great user experience for potential customers that may be viewing your website.
There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone and over 55% of searches on Google.com come from Mobile or Tablet Devices.
For more information about how this update can affect your website contact us on 0121 766 8087 or email your account manager.
The clever chaps in the eSterling Development Team like to think they keep up-to-date with what’s going on in the industry and were therefore all over ‘Responsive Web Design’ some years ago.
It has grown to be a quite an important ideology throughout the internet and therefore deservers a mention on these hallowed pages.
The thought process of Responsive Web Design is to build a site which responds and is even able to adapt depending on how the user is viewing the site. Here are just a few parameters which have an effect on how a web site is rendered:
- Browser (Firefox, Internet Explorer, Google Chrome, Safari etc)
- Monitor Resolution (1024×768, 1280×1024 etc)
- Size of Monitor (11″, 15″, 17″ etc)
- Ratio of Monitor (4:3, 5:3 etc)
- Device (PC, Mac, Tablet, Mobile Phone)
There are one or two variants there but that’s not the half of it!
Here at eSterling we’ve been perfecting this methodology and now incorporate this into every single web build we now undertake. TEST TEST TEST! is the cry from our Development team and our customers reap the benefits!
So next time you need a website always remember to test it as much as possible because you never know what crazy set up some people are using!
I have covered the very basics here but to learn how to incorporate responsive web design into your web site visit our good friends at Smashing Magazine for more information.