First Impressions Really Do Count

Three seconds doesn’t seem like a long time, but it’s the time it takes for a visitor to make up their mind about your website.

Just having a website is not enough. An amateurish website will imply that your business is not a serious one, and can tempt your potential customers to choose your competitors over you.

The top offenders when it comes to bad websites are;

• Poor colour schemes
• Broken links
• Poor graphical layouts – cramped text, irrelevant images
• Confusing navigation
• Outdated content, typographical and grammatical errors
• Horizontal scrolling

Is your website guilty of any of these web design sins?

Rightly or wrongly, people judge your business by your website – so it must be good! Be honest and think about what conclusion a first time visitor may form about your business.

Ask yourself these questions about your website…

• Does it enhance your brand?
• Is it appealing and clean?
• Is it free of bugs and glitches?
• Does it promote credibility?
• Does it boast rich content?
• Have a smooth functionality?
• Is it compatible with popular browsers?
• Does it have a consistent navigation area?
• Do the design principles enhance rather than distract?
• Is there a good balance of text/graphics/white space?

Visitors see any lack of credibility on your part as a warning, not a welcome, so avoid giving visitors an excuse to not do business with you!

Make those first three seconds count and give eSterling a call about our web design services.