Are paid links bad for my website?

I often hear people in the SEO world saying all paid links are bad news. If you’re buying links from link farms or spammy sites then Google may penalise your website, but there are also a lot of good quality links out there that are up for grabs.

These could include links generated through press releases, directory listings, article submissions or adverts. All of these sources create links that will bring relevant traffic to your website. They are also available from genuine sources. So why should Google penalise you for paying for these links?

In fact, Google likes to see your site being given a ‘thumbs-up’ by other websites, as this shows positive interaction with your brand. Think of the times you’ve shared a link to a site with a friend because you’ve found it helpful, or fun, or interesting…

So next time you hear the term paid links don’t automatically think ‘bad’, because there are a number of paid links that could be beneficial to your website. Simply give us a call for more information about how to create good quality links to improve your Google rankings.