eSterling client Frumoo launches new pack design for its new semi skimmed recipe

We love to see our clients grow, so it was great to receive this press release from Frumoo in my inbox this morning…

Frumoo has completely revamped its packaging and launches its new pack look with Ocado.com later this week.

“We want to show what’s at the heart of our Frumoo smoothies, which is a love of British provenance. With of course our brand mascot Bertie the Cow looking on,” says Founder Maria Leavesley. “You have to keep evolving to survive, so we’ve also reduced our box size by a third, very compact.”

“It’s the only product in this category to be made with fresh milk, not yoghurt. We’ve got to get that message out there,” adds entrepreneur Sir David Tang, Frumoo’s financial backer.

Made exclusively with fresh British milk and all natural fruit, the new look Frumoo now uses semi skimmed instead of whole milk, following the School Food Trust Guidelines.

As delicious as the original but now with fewer calories and even lower sugar, each 200ml re-sealable pouch provides a quarter of a child’s recommended daily Calcium intake and 100% of their daily Vitamin C requirement.

Also new on pack is the stamp of approval from the Vegetarian Society and a partnership to aid recycling with Terracycle, as well as an endorsement from leading Nutritionist Christine Bailey.

Two flavours: Blackcurrant, Plum & Apple and Raspberry, Pear & Apple. New price £2.99 for Multipack x 4 (200ml pouches).

For more information, images or just a chat please get in touch with Cally: mum@frumoo.com or call 01283 790111.

Visit www.frumoo.com to find out more and to check out their eye catching and interactive website that was developed by eSterling.