If you’ve decided it’s time to have a new web site but don’t really know what to do about it, here’s an insight into how we operate and how we deliver your brand new web site.

Initial Meeting

One of our Web Specialists will come out to you and talk about your requirements over a coffee. As we’re the specialists, we will also offer up alternatives and other idea’s which you may have not thought about. Once the initial Web Site Spec (site navigation, functionality requirements etc) is in place we are then able to give a fair an competitive price. The choice is then yours to go with us or to seek alternative quotes.

Accepted Quote

If you choose us, we will send you out a Welcome pack which features your Web Site Spec, Contact Information, Terms & Conditions and an introduction to your team. We also normally require a deposit of around 30% with all new web site orders.

Our Project Coordinator will then get in touch to discuss, in more detail, your design requirements, functionality and any other requirements you may have. At this point we also request any content and imagery you might want on the web site. We appreciate that the day to day running of your company must be your priority but without content a web site is simply an empty shell so if you need help writing content about your company and what services/products you offer simply give us a call or read our How to write content for your web site article. If needs be we can source images from iStock Photos on your behalf.

When the above is done, we then commence designing your brand new web site.

Web Site Production

Depending on your requirements we will offer two different types of initial proofing.

We will either show you an initial working version of your new site or we will show you a static version of your newly designed home page. You then have the opportunity to fine tweak it until you are happy with the new look. Once the visuals are agreed we then continue with the development of the web site and insert your content and imagery.

Functioning Proof

Once the web site is packed with all your new features, content and imagery, we then show you a functioning proof which is basically a finished version of your web site for you to check over and approve. At this point the onus is on functionality rather than anything visual. Once you are happy with the web site, we request that you sign our Web Site Acceptance Form which confirms that you are happy for the new web site to go live. Then we make steps to put the site live, add any SEO (Search Engine Optimisation) that maybe required, double check all contact forms and general functionality.

Going Live

Once the web site is put live we double check everything to make sure your new web site is perfect!

If you have any questions about the above simply email us at helpdesk@esterling.co.uk or give us a call on 0121 766 8087


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