A recent post by Lloyd Shepherd on the Guardian books blog serves to highlight the step-up of importance in social media over the last few years. Lloyd’s book, The English Monster was released in March and his article compares the influence that both traditional sources (newspapers) and unofficial sources (such as reader reviews on Amazon) have had on the sales of his book.

It would seem that official reviews in newspapers are a hugely powerful tool in exposing your work and for a debut writer this is good news, whether the review is positive or negative. Online reviews are a different beast but the negative impact can be catastrophic with one writer citing a 70% drop in sales after a negative review. Social approval or disapproval is exerting a huge influence on book sales and the same can be said of other business sectors.

We have been advising our customers to get on board with social media for a while now, and it appears this will become increasingly important as Google adjusts its position yet again on the way it values web sites and ranks them. The key aspect of social media is that your web site, product or service is receiving an unbiased review from an impartial source. This is seen by Google as being more powerful than a self-endorsement and it follows that the more positive points you get from other people, the more Google will like your site.

It is worth speaking to your SEO provider about pushing your social media campaign forward if they haven’t already. eSterling offers competitively priced social media packages to suit all budgets. Your SEO team will discuss the best methods for you and get you started. You’ll get out what you put in, so be active and concentrate on making those customers happy.

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