In the past two years Google cracked open it’s dictionary of animals at page ‘P’ and named the biggest updates to their super-secret search algorithm Panda and Penguin. These two on-going changes fundamentally changed how SEO works by cracking down on any sites that used low quality techniques to gain rankings. While this still effects websites that are not prepared to offer good value to potential customers it leaves others in potential good stead for the future. Achieving the best for your website is now about providing engaging content and high quality links that have been genuinely earned, as it always should have been.

What then should the focus be 2013?

Good SEO is about providing a compelling experience for users of your website. This encapsulates everything from User Experience, having good and relevant content, and well defined navigation and structure. It is no longer possible to do a bare minimum and expect to hit the top of the search engine results. The best search engine optimisation will not help if you have a bad product.
Provide a website that meets people’s needs through researching who your customer base are and what you can offer them above your competition. Your website should be working to your business strategy to provide a service of value to potential customers.

A new year means a fresh start. Talk to eSterling now for a new website that can work for you.

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