When running a PPC campaign Google provides a whole range of data that allows you to get the most out of the money you are spending on the campaign. Using all of the available tools will allow you to manage the data and allow the Account/Campaign to perform to its best.

ROI – Return on Investment


ROI is the revenue generated for every pound that is spent or the amount of profit generated from the ads within the campaign. This is one of the most important pieces of data that should be monitored as this is the overall figure that tells you how successful the campaign is performing.

Conversion Tracking

Conversion Tracking is another tool that is provided by Google and allows the user to see what happens after a customer has clicked on the Ad. Using this data will allow you to see which Ads are bringing in the most business and help invest in the best ones, which will ultimately boost your ROI.

So when running a PPC campaign make sure that all the tracking tools available are set up correctly as these will ultimately help you achieve the goals that you have identified will bring success from your campaign.

If you would like to enquire about Pay Per Click account management, please contact eSterling.

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