SEO & web design Birmingham eSterling Ltd
  • Home
  • SEO
  • Design
  • Services
  • Work
  • Contact
  • Home
  • SEO
  • Design
  • Services
  • Work
  • Contact
Richard Locke

Richard Locke

  • Authors
  • All
  • Wave White
  • Scott Hunt
  • Richard Locke
  • Adam Egginton
  • Alice
13th October 2011
Internet

Dennis Ritchie, RIP

Pioneering computer scientist Dennis Ritchie has passed away at the age of 70. Ritchie was a father of both the Unix operating system and the C programming language.

While unknown to many, his tremendous contribution to technology, both directly and indirectly has affected the lives of most people in the world. Virtually all software in use today from web servers through to your phone and even your microwave can be traced back to his work.

  • Read More
  • 0
  • 168
6th October 2011
Uncategorized

Steve Jobs, RIP

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

  • Read More
  • 0
  • 159
14th September 2011
e-Commerce

The Next Big Thing: Social Commerce

Mark Zuckerberg (Facebook founder): “If I had to guess, social commerce is the next area to really blow up”

The race is now on to monetise the network of relationships between people by tapping into the influence they wield over their friends’ purchasing decisions. Companies are looking to build social interaction into e-commerce; from group-buying sites through to product-recommendation services.

Transaction is now becoming more entwined with word of mouth communication. Social networks are turning products into conversations. Retail was in the last decade transformed by e-commerce. In this decade social media will transform e-commerce.

People thinking of ways to spend their money are often looking at what their friends – people they trust – have bought. The idea is that pressing the checkout button isn’t the end of purchasing online – there is another stage where you share what you’ve purchased with friends. Which, in this day and age, means sharing on social networks such as Facebook and Twitter.

But what exactly is Social Commerce? It is e-commerce that involves social media, supporting customer input and interaction to assist in the online buying and selling of services and products. This includes adding features to your website such as ratings and reviews, social media integration and marketing through Facebook and Twitter, forums and communities, sharing and referral buttons, support for social shopping features and mobile based applications that link into your site.

Involving customers means increased engagement. Sites that have added social shopping features have reported sales increases of up to 50%.

Research has shown that just by adding customer driven ratings and reviews, traffic volume and order value can be boosted up to 25%. On-site customer reviews need to be distinct from external review sites, which have not shown as much impact. Believe it or not, negative reviews have little to no impact on sales.

Endorsements by friends show double the conversion rates but you need to influence the right people. The efficiencies and scale of the social internet can change retail or service businesses overnight.

How do you tap into this ?

You need a strategy for engaging your customers.
You need a strategy for targeting the right people.
You need a strategy for building trust in your company.

Talk to eSterling about building a social commerce presence. Either through social network marketing, integrating with Facebook, or even adding a distinct social presence into your site build.

  • Read More
  • 0
  • 217
No More Articles
Newer Posts
  • 1
  • 2
  • 3

LATEST ARTICLES


Web Design
Speed up your website with an Image Audit
Posted by Alice on 31st Jan '25

If your website is unusually slow, an image audit might be a quick way to reduce the server space it is using. Check how many...

Web Design
New Year, New Site?
Posted by Adam Egginton on 10th Jan '25

If your site was built more than 2-3 years ago, it is likely that we can improve its performance. We’d like to offer you a Free...

SEO
How to Set Up a Successful B2B SEO Strategy
Posted by Scott Hunt on 4th Oct '24

Like most things, SEO is always evolving. As search engine algorithms are updated, requirements and boundaries shift to generate...

Web Development
Why We Use PHP, Despite the Critics
Posted by Alice on 23rd Jul '24

For at least the last 15 years, we’ve heard a recurring cry of “PHP is dead!” Can it ever be replaced? You...

SEO
SEO Is An Investment, Not A Cost
Posted by Alice on 19th Jul '24

“How can I justify the cost of SEO?” “Why should I spend more on SEO?” “How can I budget for SEO?” If you consider SEO as a...

Copywriting Headline writing tips to get more business

Headline writing tips to get more business

Richard Locke / 14th Jan '13
Web Development Why We Use PHP, Despite the Critics

Why We Use PHP, Despite the Critics

Alice / 23rd Jul '24
Google Is it worth getting a Google 360 Business view?

Is it worth getting a Google 360 Business view?

Wave White / 12th Sep '17
e-Commerce Increasing average order value through your ecommerce store

Increasing average order value through your ecommerce store

Richard Locke / 11th Dec '12
Google Google’s Smartphone SERPs – Ranking On The Move

Google’s Smartphone SERPs – Ranking On The Move

Wave White / 13th Jun '13
Adwords SEO vs PPC: Which is Better for My Business in 2024?

SEO vs PPC: Which is Better for My Business in 2024?

Scott Hunt / 8th Jan '24
Fun I/O, I/O, It’s Off To Work We Go… Google’s I/O Conference 2013

I/O, I/O, It’s Off To Work We Go… Google’s I/O Conference 2013

Wave White / 20th May '13
Google Google Become Alphabet in a Huge Restructure

Google Become Alphabet in a Huge Restructure

Wave White / 25th Aug '15
SEO How to Choose Keywords for SEO in 2024

How to Choose Keywords for SEO in 2024

Scott Hunt / 20th May '24
Google The Penguin Returns: More Google Penguin Updates for 2013

The Penguin Returns: More Google Penguin Updates for 2013

Wave White / 15th May '13

CATEGORIES


  • Adwords
  • brightonSEO
  • Careers
  • Copywriting
  • e-Commerce
  • Fun
  • Google
  • Internet
  • Mobile
  • responsive
  • SEO
  • Social Media / Networking
  • Software
  • Testimonials
  • Uncategorized
  • Web Design
  • Web Development
  • Web Hosting

ARCHIVES


  • January 2025
  • October 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • October 2023
  • February 2023
  • January 2023
  • April 2022
  • September 2021
  • March 2021
  • December 2020
  • October 2020
  • June 2020
  • August 2019
  • June 2019
  • April 2019
  • March 2019
  • August 2018
  • January 2018
  • September 2017
  • May 2017
  • December 2016
  • August 2016
  • March 2016
  • January 2016
  • August 2015
  • April 2015
  • November 2014
  • August 2014
  • January 2014
  • December 2013
  • September 2013
  • June 2013
  • May 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • September 2012
  • August 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • June 2011
  • April 2011
  • March 2011
  • December 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • February 2008

Read More
SEO & web design Birmingham eSterling Ltd

Meta


  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Archives


  • January 2025
  • October 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • October 2023
  • February 2023
  • January 2023
  • April 2022
  • September 2021
  • March 2021
  • December 2020
  • October 2020
  • June 2020
  • August 2019
  • June 2019
  • April 2019
  • March 2019
  • August 2018
  • January 2018
  • September 2017
  • May 2017
  • December 2016
  • August 2016
  • March 2016
  • January 2016
  • August 2015
  • April 2015
  • November 2014
  • August 2014
  • January 2014
  • December 2013
  • September 2013
  • June 2013
  • May 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • September 2012
  • August 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • June 2011
  • April 2011
  • March 2011
  • December 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • February 2008

Categories


  • Adwords 6
  • brightonSEO 2
  • Careers 12
  • Copywriting 9
  • e-Commerce 24
  • Fun 3
  • Google 42
  • Internet 46
  • Mobile 5
  • responsive 5
  • SEO 71
  • Social Media / Networking 41
  • Software 5
  • Testimonials 3
  • Uncategorized 26
  • Web Design 57
  • Web Development 54
  • Web Hosting 1

Copyright © eSterling Limited 2016 • All rights reserved.

Built with Wordpress in Birmingham