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Copywriting

How to Write Product Page Content for eCommerce Websites

Product pages are often the most important landing pages on your website. Users searching for a specific item will expect to find product pages across organic...

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SEO

How to Choose Keywords for SEO in 2024

Targeting and tracking the right keywords brings your site the most relevant traffic possible. On the surface, choosing keywords for SEO might seem simple. If...

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Google

How to Improve Page Speed (and Why it’s Important)

Improved Page speed has been a direct ranking factor for Google since 2010, and it’s only become more important. On both desktop and mobile, faster-loading...

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29th June 2010
Uncategorized

HTML5 Client Side storage. In every browser. Right now.

Somewhere along the road to cloud based storage accessed through web applications a weary programmer sighed and pointed out that you would not have access to your data if you have no internet connection. The response was to add local client side storage as part of the HTML5 spec. Hence-forth you could keep a copy of all your data on your local machine for your web apps to access. Possibly the same programmer pointed out that while this was indeed a solution wouldn’t it require everyone to have fully HTML5 compliant browsers ? I imagine there was a lot of frowning from various people at this point. Never fear though because more clever programming chaps have come up with ways to have client side storage on all browsers. Yes, even those produced by Microsoft, which incidentally have had this ability since IE5.5.

Store.js – http://github.com/marcuswestin/store.js
Lawnchair – http://brianleroux.github.com/lawnchair/
PersistJS – http://pablotron.org/?cid=1557
MilkCrate – http://github.com/garrow/milkcratejs

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25th June 2010
SEO

Google's Sniffing Around

Google’s all seeing eye just keeps on getting worse! As if the whole streetcar invasion wasn’t enough bad press they just had to go one step further…

Taking unauthorised pictures of people and property left a bad taste in the public’s mouth, but Google’s most recent scandal takes the biscuit! Incase you hadn’t heard, Google’s latest potential law suit involves the monitoring of data sent over unsecured Wi-Fi networks in 30 countries.

Only after the German authorities requested to view Google’s logs did Google admit to having gathered `pay load` data as well as SSID’s and MAC addresses by sniffing packets on open networks and loging what was been sent and received. Google amassed a total of 600Gb of data via their already controversial street view cars.

Just another story indicating the importance of encrypting your Wi-Fi network.

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24th June 2010
Web Design

CSS Media Queries

Nary a month on from the UK launch of the iPad it’s iPhone 4 day. Beyond the sight of people getting giddy over expensive consumer electronics the proliferation of mobile devices with all sorts of different resolutions and orientations raises the question of how best to serve web content that can be viewed as nature intended on all these devices. We’re not even past clients asking for pages that “fit on one screen” to which we invariably point to articles such as this – http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm –  so how do we build for everyone ?

One answer are CSS media queries. Simply put these allow you to supply different CSS depending upon queries about the devices resolution and orientation. For more information see http://broadcast.oreilly.com/2010/04/using-css-media-queries-ipad.html and http://www.alistapart.com/articles/responsive-web-design/

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24th June 2010
Uncategorized

Microsoft move into top gear with IE9 Beta

Microsoft have announced that the third platform preview of IE9 is available to download and it’s a doozy. On top of their previously announced support for the Video tag we’re now getting a full Canvas implementation. Not only that but it’s fully hardware accelerated too meaning that rendering speeds for complex animations are now faster than competitors browsers. The icing on the cake ? That’ll be the support for ECMAScript 5.

http://blogs.msdn.com/b/ie/archive/2010/06/23/html5-native-third-ie9-platform-preview-available-for-developers.aspx

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11th February 2008
Uncategorized

Visit www.esterling.co.uk

For more info go to www.esterling.co.uk

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11th February 2008
Uncategorized

Web Development…

Web design isn’t just about the look of a site it’s about the feel and the functionality too.
This is where experience and expertise is needed to make your site navigate well, look good and perform fail safe operations.

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If your website is unusually slow, an image audit might be a quick way to reduce the server space it is using. Check how many...

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