eSterling joins Microsoft Advertising Accredited Professionals
eSterling is pleased to announce that the company has been awarded Microsoft Advertising Accredited Professional status. Two members of our eMarketing team, Scott Hunt and Jon Jauncey, successfully completed the Microsoft adCenter examination to gain this accreditation.
This qualification demonstrates that the eMarketing team at eSterling is highly trained in all aspects of pay-per-click advertising through Yahoo and Bing. We are able to professionally manage and optimise adCenter campaigns and pass on expert advice to our customers about how to use pay-per-click adverts to drive traffic to their website.
Our new Microsoft Advertising Accredited Professional status is another step towards offering our customers a wider range of internet marketing services, and we can now provide Bing and Yahoo pay-per-click campaigns alongside our Google Adwords services. If you would like to find out more, please contact us on 0121 766 4080.
Is your website ready for the Boxing Day rush?
According to Experian Hitwise the busiest day for online retailers in 2010 wasn’t in the run up to Christmas – it was Boxing Day.
Online Retailers in the UK saw traffic levels rise 12% higher than pre-Christmas Traffic Peaks. The second busiest day was the day after – the 27th December. It seems that a lot of turkey-stuffed shoppers are beating the queues and shopping in online sales, rather than hitting the high street.
If you haven’t already thought about how to attract visitors to your website over the festive season, then it’s not too late for a pay-per-click campaign. Trying Google Adwords could be one the best ways to turn some of this festive traffic into conversions for your website. We still have some Google Adwords vouchers available if you want to give it a try, so call us today!
Christmas Special Offer – £50 Adwords vouchers up for grabs!
It’s a great time to give Google Adwords a go, as eSterling have a number of £50 Adwords vouchers available to our customers! You can use your FREE voucher to kick-start your Adwords campaign, which will help to bring extra traffic to your website just in time for Christmas.
Google Adwords is the easy way to get visitors to your site by making it instantly visible on the 1st page of Google. Your Adwords advert will appear right at the top of the Google results page in the sponsored listings area. You only pay when someone clicks on your advert, which means Adwords can be a cost effective way to get relevant visits. Pay-per-click advertising works brilliantly alongside your existing organic SEO and has the benefit of being totally flexible to suit your budget.
To take advantage of this Special Offer and claim your FREE £50 trial voucher call us today on 0121 766 4080 or email helpdesk@esterling.co.uk and quote the code AD50.
Terms and Conditions
- Adwords vouchers can be redeemed against one keyword for a period of two weeks.
- If you wish to continue your Adwords campaign after the two week trial period, a £75 + VAT per month management fee applies. The pay-per-click budget can be specified by the client (£100 per month minimum is recommended).
- The keyword chosen and Adwords management for the trial period shall be deemed correct by eSterling.
- One voucher is available per client, per website.
Is your website ready for the Christmas shopping rush?
November is upon us and that can only mean one thing – it’s practically Christmas! Consumers are sure to start their Christmas shopping in the next few weeks and many people will be turning to online stores to beat the queues.
A recent study by e-commerce data quality experts at Postcode Anywhere polled a thousand UK consumers. The results show that while 25% of consumers plan to buy more Christmas presents online this year than last, only 5% will reduce their online spend.
Postcode Anywhere’s sales and marketing director Phil Rothwell said, “With 5% set to reduce spend and 25% to spend more, all things being equal, retailers could well be looking at a rise of around 20% in online sales this Christmas, a similar increase to last year. This is a fairly significant finding, but possibly not a surprising one given the circumstances.”
If you own an e-commerce website you should be thinking about how you can maximise seasonal sales. An easy way to do this is to start an Adwords campaign, which allows you to advertise on Google quickly and simply. You can choose your own monthly budget and even control when your ad appears.
If you already have an Adwords campaign, you should think about increasing your budget from now until January to maximise Christmas sales. Don’t forget that many consumers will be looking for great deals in January as well!
Here at eSterling we can provide you with assistance with Adwords, so if you would like to find out more please get in touch.