As we approach 2012 many of you will be looking to get a new website to go into the New Year with a virtual bang. I’m sure you don’t need me to tell you all the benefits a website has to offer as a place to showcase your products or services. A new website is no doubt a good move, but what if it can’t be found?
Your customers need to be able to find your site when they are searching for your products or services, which is where SEO comes in. SEO stands for search engine optimisation and it’s the behind the scenes stuff that gets your website noticed in Google. Without it, your website is like a shop with no signs – not good!
There will be some of you that already have SEO covered and your old website has brilliant Google rankings. Your customers are finding you, but when they get to your site they don’t like what they see. This is something we internet types refer to as ‘bounce rate’ – if your bounce rate is too high it means that too many customers are bouncing straight off your site using their metaphorical internet space-hopper. One way to make sure your customers stick around is to upgrade your website to something more modern, slick and shiny – a website to be proud of.
Whatever category you fall into, you need to be aware of the ways that SEO and web design can work together for you. A good internet solutions company (like eSterling of course) can help you with the complete package, making sure your website attracts visitors and keeps them interested.
Web design and SEO go hand in hand like fish and chips or gin and tonic… I just wish the web designers would learn this and make the SEO team a cup of tea once in a while!
I speak to a lot of prospective clients and a phrase I hear often is “It’s OK, we deal with all of that in house”. I always feel that these people have made a mistake by not listening to what an external web design and SEO company could have to offer, as there are many benefits to outsourcing work to a company such as eSterling…
- The cost of employing a single developer or SEO professional to work on your website will cost an average of £30k per annum. SEO packages start at just £75 per month with eSterling.
- An in house team (or individual employee) may only have a vague overview of all the areas of web design and SEO that needs to be covered. eSterling’s team is built up of individuals who specialise in different areas, including SEO, Adwords, email, web design and coding.
- Finally, a permanent employee will need to take holidays and sick days. Here at eSterling our team is large enough to provide cover all the time, meaning your company won’t be at a disadvantage.
Outsourcing web design, web development and SEO to eSterling could save you a lot of time, money and effort. So why not compare our service with your in-house team to see if you can get a better deal?
I’ve been asking this question to our SEO team for a while now. Why is it that Google ‘likes’ links? And how can this be fair?
For those of you unfamiliar with the concept of ‘links’, here’s some background information:
- Links (also known as backlinks) are from another site to your site
- Links can help your Google rankings because ‘they are a useful way of measuring a site’s value’
- The quantity and quality of links count towards your site’s rating
Google’s official guidelines state that links should be from trusted sources and should not be bought and sold illegitimately. This is part of Google’s commitment to make search results fair.
But in reality there is very little sanctioning to determine which links are legitimate and which aren’t. This means that successfully ranking sites often have links from what could only be described as ‘dodgy’ sources and are not penalised at all. Therefore many webmasters continue to buy their links from questionable sources simply because they are getting results.
As buying large quantities of links ultimately comes down to money, then companies with a higher budget can achieve better rankings. But isn’t this at the expense of search relevance?
So how can Google root out this practice? The trouble is that links are an SEO factor that is out of the webmaster’s control. In theory, you can’t help who links to your site and this means there is potential for interference from competitors should Google crack-down on ‘bad’ links.
This leaves Google with a conundrum. Either Google accepts that all links are a ‘vote of confidence’ from other users and gives them all a green light (no matter their legitimacy); or Google decides to ban all links (no matter the relevancy). Or perhaps, and in my opinion, the ‘right’ way would be to use a clever algorithm to root out those links that are irrelevant.
Unfortunately, SEO companies have very little control over Google’s decisions. We have to move with the times and do what Google says (and not necessarily as they do). But is the integrity of search being spoiled by this factor? I would certainly welcome your comments on links and how they should affect SEO rankings.
Due to high demand we have added three more dates to the popular seminar ‘Online Marketing to Boost Business Sales’. Attend this seminar to find out how to use online marketing to win more customers for your business.
Is your business ready to improve its online marketing? Do you want to know which techniques are right for your business? Or are you feeling overwhelmed by all the options?
This half-day interactive session will take you through a proven formula for online marketing success. It will provide you with all the information you need to:
- Make the right choices when improving your website
- Generate substantial traffic to your website
- Take advantage of the advertising and communications tools available
This seminar is packed full of practical examples and information, delivered in easy-to-understand bite-sized chunks.
Date: 25th October 2011 – Fully Booked!
Date: 2nd November 2011
Date: 3rd November 2011
Date: 4th November 2011