Choosing the right web design company is a tricky thing. There’s a lot at stake, and if you end up with a bad design, bad code and are nowhere to be found in the search engines then you’re at a massive loss.

Here are a few pointers to help you narrow down your search and find the perfect company for you:


Look around!

Don’t just go with the first company you find in Google. Ask people you know or local businesses with good websites which company they used.

Is their own website designed well?

There’s nothing worse than a web design company with a terrible website. If a company can’t design and maintain their own website well enough, will they do that for you? Although you don’t need to like their design, a well designed site is a good indicator.

Do you like their design work?

Every designer should have a portfolio. Have a look at their work, and see if anything catches your eye. Always remember that every client wants a different thing, so bear in mind that they may not have the same aims as yours.

Do their sites work well?

There’s a lot more than just the design. Check their sites in different browsers to see if they break or look same across the board. Make sure they are easy to navigate, well thought out and convey the client’s message well.

Have they made a site with features you want?

Although it’s unlikely that they will have made something to your exact specification, they may have made a site with certain parts you need e.g. ecommerce, content management system etc. Don’t be afraid to contact the company and ask them for specific examples of things you are after.

Do their sites rank well?

Try and find some of their portfolio sites in Google, obviously without using their company name! You want your completed website to be easily found, so make sure that they can do that for you.

So what’s next?

Gather a shortlist of the best companies you have found and approach each one with your specification. Remember don’t always go for the cheapest option. It is more important to go for a company that understands your needs, you can communicate well with and will deliver you exactly what you set out to get.

  • Adam Egginton

    Great stuff! Some great tips here so hopefully people will know how to pick their next design agency!

  • Claire Jones

    I agree with the sentiments in this article. As in most walks of life, finding a company you actually LIKE is key! You can’t hope to work with someone who you aren’t able to build a relationship with. Dependability, past performance and communication are the top things I would look for.