If you’ve seen your ranking results improve over the past year but haven’t seen an equal measure of new business, it is likely that your website needs a refresh. With the Internet now more competitive than it has ever been, it is not enough to be visible to customers, you need to really grab the opportunity to turn their casual browsing into a solid enquiry or sale.

A website refresh needn’t be an expensive affair, but there are a few important points to consider:

  1. 1.       Is your site visible to all browsers?

Does your site display equally well on desktop PCs, mobile phones and tablets? Or are you missing out on a sizeable chunk of the market. The chances are, if your site was built more than three years ago then it won’t be responsive to all viewing platforms and will need to be updated.


  1. 2.       Are you sending the right message?

From their entry point on the site, can your customers understand what you do, find what they need and get the resolution they require in a few simple clicks? If your site is cluttered and difficult to navigate it is likely that your customers will lose interest and move onto the next site. After all, it costs them nothing to browse.


  1. 3.       Is your information up-to-date?

Keeping your site up to date is paramount. Can you administer any special offers? Make price changes? Update contact or address details? Making sure you have a regular supply of fresh new content on the site not only holds the interest of your customers, but it also satisfies Google too, making an increase in rankings more likely.


  1. 4.       How attractive are you to customers?

Browsers online are usually looking for the following three things: a company who can deliver what they are looking for, competitive prices and good reputation. It is so important that you get this information displayed on your website in a clear way. A conversion specialist can help you to understand how to clearly communicate with your customer and maximise your chances of increased business.

eSterling are happy to offer all existing clients a free website health check, which focuses on improving the design of your site. Remember, a good design not only has a positive impact on your potential customers, it will also help to improve your SEO results. We are offering a 10% discount for all design work ordered during December 2013 and would be more than happy to discuss your website with you. Please get in touch today.

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