Blogging. Everybody’s doing it.

It seems that blogging is the ‘Dear Diary’ movement of our generation. But why are we all doing it? For our own personal memories? For fame? For posterity?

Whatever the reason, the increase in personal blogs has rocketed in the last five years and as a cheap way to share views and disseminate information you can’t get better. And finally where young, hip out-of-work students lead, the world of business follows.

Blogs for business are now, quite literally, big business. Easier for search engines to find and rank, blogs are being used to improve web site ranking and act as ‘gateways’ into a business’ main site.

Blogs are generally perceived as more objective than traditional sales literature, can be less formal and can be wider ranging than a simple list of products and services. With information typically presented in bite-sized chunks, blogs are easier to read than a page of heavy web site text and are more likely to be shared around with other web users.  They are also designed to stimulate thought, provoke comments and encourage discussions. They can be used by businesses to filter information to their potential customers. By building up a regular following, your web presence will begin to improve bringing the associated benefits of more business.

And blogging really is addictive. Once the initial hump of writer’s block has been successfully clambered over the floodgates open and suddenly you’re dying to share. Used effectively as part of your online marketing strategy, the sky’s the limit. Don’t believe me? Just try it! Ask eSterling to set you up a simple blog. You never knew you had so much to say!

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