As we approach 2012 many of you will be looking to get a new website to go into the New Year with a virtual bang. I’m sure you don’t need me to tell you all the benefits a website has to offer as a place to showcase your products or services. A new website is no doubt a good move, but what if it can’t be found?
Your customers need to be able to find your site when they are searching for your products or services, which is where SEO comes in. SEO stands for search engine optimisation and it’s the behind the scenes stuff that gets your website noticed in Google. Without it, your website is like a shop with no signs – not good!
There will be some of you that already have SEO covered and your old website has brilliant Google rankings. Your customers are finding you, but when they get to your site they don’t like what they see. This is something we internet types refer to as ‘bounce rate’ – if your bounce rate is too high it means that too many customers are bouncing straight off your site using their metaphorical internet space-hopper. One way to make sure your customers stick around is to upgrade your website to something more modern, slick and shiny – a website to be proud of.
Whatever category you fall into, you need to be aware of the ways that SEO and web design can work together for you. A good internet solutions company (like eSterling of course) can help you with the complete package, making sure your website attracts visitors and keeps them interested.
Web design and SEO go hand in hand like fish and chips or gin and tonic… I just wish the web designers would learn this and make the SEO team a cup of tea once in a while!
Due to high demand we have added three more dates to the popular seminar ‘Online Marketing to Boost Business Sales’. Attend this seminar to find out how to use online marketing to win more customers for your business.
Is your business ready to improve its online marketing? Do you want to know which techniques are right for your business? Or are you feeling overwhelmed by all the options?
This half-day interactive session will take you through a proven formula for online marketing success. It will provide you with all the information you need to:
- Make the right choices when improving your website
- Generate substantial traffic to your website
- Take advantage of the advertising and communications tools available
This seminar is packed full of practical examples and information, delivered in easy-to-understand bite-sized chunks.
Date: 25th October 2011 – Fully Booked!
Date: 2nd November 2011
Date: 3rd November 2011
Date: 4th November 2011