Internet users are on the move; make sure your website is mobile too.
Did you know that the number of mobile internet users is set to surpass desktop internet users within the next four year’s?
There is a very good chance that at least 5% of your customers, prospects or friends are browsing your website at this moment using mobile handheld devices.
What is the difference between a mobile website and my existing website?
New mobile browsing technology, such as the Apple iPad and iPhone and other smart phones have much smaller displays than traditional PC and laptop monitors.
Mobile sites are specially designed for these devices, and are quick and simple to use on mobile devices. This means that mobile users are able to access your website asily thus helping your company tap into a lucrative audience of new customers that want access to your website when they’re on the go.
The potential of mobile websites can not be ignored and this is why:
• 89% of the UK population have (or use) a mobile phone.
• Smartphone sales increased by 48.7% to 54.3 million units in this year’s first quarter.
• Smartphone usage is up 70% and growing faster in the UK than Europe.
• In the past three months, monthly Android traffic has grown at a rate of 43%. In 2009, monthly traffic from Android devices grew at a rate of 38%.
• As the number of mobile internet users looks set to surpass desktop internet users within the next 4 years, mobile advertising is expected to grow to £355m in Britain by 2014.
• The UK is 5th biggest mobile internet market globally.
• 7.1 million Brits now access the internet through their mobile phones.
Mobile internet browsing is popular because it is fast and easy to use. It allows people to access websites, products and services when they want, wherever they want. This type of internet user will expect to find mobile websites, and ignore those which do not meet their expectations.
If you find that your current website looks great on a desktop, but is not suitable for mobile users, then it’s time to get a mobile website that suits the purpose perfectly.
By investing in a specialist mobile website, you are showing your customer base that your company is at the forefront of new technology. This attracts tech-savvy customers or key decision makers using mobile technology due to travel and busy schedules to choose you over your competitors.
A mobile website will not replace your existing site, but make sure you are leading the way and contact eSterling today about your new mobile website.
Wishing you a Merry Christmas and a Happy New Year!
The team at eSterling would like to Thank You for your custom in this past year. We look forward to working with you in 2011 and we hope to make it a prosperous New Year for your business.
Coming to you in 2011 – The A to Z of eMarketing
The eMarketing Team
HTML5 Client Side storage. In every browser. Right now.
Somewhere along the road to cloud based storage accessed through web applications a weary programmer sighed and pointed out that you would not have access to your data if you have no internet connection. The response was to add local client side storage as part of the HTML5 spec. Hence-forth you could keep a copy of all your data on your local machine for your web apps to access. Possibly the same programmer pointed out that while this was indeed a solution wouldn’t it require everyone to have fully HTML5 compliant browsers ? I imagine there was a lot of frowning from various people at this point. Never fear though because more clever programming chaps have come up with ways to have client side storage on all browsers. Yes, even those produced by Microsoft, which incidentally have had this ability since IE5.5.
Store.js – http://github.com/marcuswestin/store.js
Lawnchair – http://brianleroux.github.com/lawnchair/
PersistJS – http://pablotron.org/?cid=1557
MilkCrate – http://github.com/garrow/milkcratejs
Microsoft move into top gear with IE9 Beta
Microsoft have announced that the third platform preview of IE9 is available to download and it’s a doozy. On top of their previously announced support for the Video tag we’re now getting a full Canvas implementation. Not only that but it’s fully hardware accelerated too meaning that rendering speeds for complex animations are now faster than competitors browsers. The icing on the cake ? That’ll be the support for ECMAScript 5.
Web Development…
Web design isn’t just about the look of a site it’s about the feel and the functionality too.
This is where experience and expertise is needed to make your site navigate well, look good and perform fail safe operations.