My Journey to Becoming Twiterate
Many of you know that when it comes to new technologies I like to figure them out before I believe in them fully. Twitter is one of the things that I’m beginning to see the benefits of for use in the commercial realm.
For those of you unfamiliar with Twitter, it is a social networking site that is often referred to as a ‘micro-blogging’ platform. This is because Twitter users issue tiny updates to their followers that are no more than 140 characters – this is called a ‘tweet’. Other users can reply to a tweet, or forward it to their followers by re-tweeting it. In other words, a single tweet can be interacted with and passed on to others – and this is where Twitter has value for your business.
Once you have set up your Twitter account and you have gained a few followers you will be amazed at the snowball effect. More people will begin to follow you – especially if you can offer something of worth. This is especially evident for companies that use Twitter to offer exclusive discounts, promotions or competitions, as your followers will be more likely to re-tweet your messages.
Twitter has 200 million users so it makes sense to promote your business using this medium. It doesn’t take long to set up a Twitter profile and eSterling can help you to customise it so that it really stands out to your followers. All you have to do is get tweeting!
I have long way to go until I’m fully Twiterate (Twitter literate that is!) but I believe that if something might benefit your business then you should go for it!
The world has gone social networking crazy… now Google+ joins the party!
The internet has changed beyond recognition. I remember the early days when an email address alone was considered one of the coolest things a guy could have.
Can anyone remember Geocities, Netaddress, Yahoo Chat etc? In those days if you could string a few pages of a website together; you were considered a Guru… Yeah. I recall my first encounter using the internet with much nostalgia.
Today the internet is (kind of) the same as it was, however, we have embraced it and are using it in such a way that is far different than a decade ago. Today we are accustomed to using social networking in our everyday lives.
To me, if you are not ‘part’ of the internet by having an active email address, website, social media presence etc, then you are missing out on a massive change in the way humans interact in the 21st century.
Now we have another social media network available to us – Google +, which I’ll be trying out as soon as I can!
I have no idea what is in store for us within the next decade of the evolution of the internet. However, I do believe we are going to see some changes and new ideas popping up all the time.
The internet is now very social…are you part of it? And do you have any fun memories of your interaction with the internet over the last decade or more?