23rd December 2010
The team at eSterling would like to Thank You for your custom in this past year. We look forward to working with you in 2011 and we hope to make it a prosperous New Year for your business.
Coming to you in 2011 – The A to Z of eMarketing
We want you to get the very best out of our eMarketing service. In 2011 we will be bringing you the best advice and information about how to maximise your visibility on the web. With each newsletter, you will find out how using marketing tools such as Google Adwords and blogging can make a real difference to your rankings.
Once again, the team wishes you a relaxing break. If you have any further questions or queries, please do not hesitate to contact the eSterling team and we will be happy to help.
The eMarketing Team
16th July 2010
Social Media / Networking
Social Networking giant Facebook has announced it will allow a “panic button” application on its social networking site after much protest from it’s owners.
The button, aimed at children and teenagers, will report abuse to the UK Child Exploitation and Online Protection Centre (Ceop) and Facebook.
Once installed, the application appears on their homepage to say that “they are in control online”.
Is this the first glimpse of the internet police?
Will this see individuals given a domain name, email address and social networking account from birth to ensure one person is only able to have one online identity?
1st July 2010
Social Media / Networking
Six simple strategies on how to use Twitter effectively:
1. Shout about it.
Microblogging or Micro PR, Twitter acts as a perfect platform to let people know what you’re doing in your own business. Are you planning a news letter, launching a new product or simply letting people know how the latest team-building event went? Short posts like this help keep customers updated and show that you’re actively promoting yourself.
2. Don’t be selfish – share the knowledge.
The main ethos behind the internet is the contribution and sharing of information to the masses. So if you have some advice, let me know. This covers a variety of topics, if you just found a great way to recycle your old pens – let people know. Or if you have a handy tip on how to make products X1234 more efficient – spread the word. People will begin to see you as a source of ideas and knowledge and will begin to trust your posts.
3. Ask a question.
Everyone loves to have their own opinion, so ask them what it is. Asking questions provokes interaction, no matter what the questions. You’re showing interest in what your reader’s thoughts are, rather than just wanting to hog the spotlight.
4. Product or service launch.
Once you have established your following of Twitterers, this is the ideal place to let everyone know you’re about to launch a new product or introduce a new product. You can even offer your followers exclusive deals as an incentive.
5. Give advice.
You can use your Twitter account as a live Q and A area. This gives you the chance to flaunt your professional advice and again reassure customers you know what you’re talking about.
6. Acknowledge and Say Hello to followers.
Make your followers feel unique and valued, just by saying hello and thank you.
Twitter can be overcomplicated but if you stick to these simple ground rules, you should be able to avoid wasting time and provide your followers with relevant information which provides you with a platform to market your business and leverage your expertise online.